#BB4740#BB4740

#BB4740 is a mid, vivid red. Relative luminance 0.154; OKLCH L 55.4% C 0.151 H 26.6°. Best body text is #FFFFFF at 5.14:1 contrast (WCAG AA passes).

Color values

HEX	#BB4740
RGB	rgb(187, 71, 64)
HSL	hsl(3, 49%, 49%)
HSV	hsv(3, 66%, 73%)
CMYK	cmyk(0%, 62%, 65.8%, 26.7%)
CIE-LAB	lab(46.24, 46.33, 28.80)
CIE-LCH	lch(46.24, 54.55, 31.87°)
OKLab	oklab(55.43% 0.1353 0.0678)
OKLCH	oklch(55.43% 0.151 26.6)
XYZ	xyz(23.6745, 15.4446, 6.5840)
Luminance	0.1544 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BB4740 #40B4BB

analogous

#BB4077 #BB4740 #BB8540

triadic

#BB4740 #40BB47 #4740BB

tetradic

#BB4740 #77BB40 #40B4BB #8540BB

square

#BB4740 #77BB40 #40B4BB #8540BB

split-complementary

#BB4740 #40BB85 #4077BB

monochromatic

#602421 #8D3630 #BB4740 #CD716C #DC9D99

Accessibility & contrast

On white

5.14

#BB4740 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.09

#BB4740 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BB4740

5.14:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BB4740	#FFFFFF	#000000	##FFFFFF
##BB4740	1.00	5.14	4.09	5.14
#FFFFFF	5.14	1.00	21.00	1.00
#000000	4.09	21.00	1.00	21.00
##FFFFFF	5.14	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#655E3F

Deuteranopia (green-blind)

#82773D

Tritanopia (blue-blind)

#CD2E46

Achromatopsia (no color)

#6D6D6D

Design tokens & code

CSS

--color: #bb4740;
/* rgb */ color: rgb(187, 71, 64);
/* oklch */ color: oklch(55.4% 0.151 26.6);

Tailwind

colors: {
  custom: {
    50: '#d67f75',
    500: '#bb4740',
    950: '#000000',
  },
}

SCSS

$custom: #bb4740;
$custom-light: #d67f75;
$custom-dark: #000000;

JSON

{
  "hex": "#bb4740",
  "rgb": {
    "r": 187,
    "g": 71,
    "b": 64
  },
  "hsl": {
    "h": 3.415,
    "s": 49.004,
    "l": 49.216
  },
  "oklch": {
    "l": 0.55428,
    "c": 0.15137,
    "h": 26.6
  },
  "luminance": 0.15441
}

Semantic roles & 50–950 ramp

primary

#BB4740

secondary

#8FC5C8

accent

#D1D94F

background

#FEF8F7

surface

#FCEFED

border

#D5CAC8

text

#160A08

muted

#847C7B

Preview Lab

Preview with #BB4740

Body copy rendered with the generated semantic roles for this colour.

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