#BB4440#BB4440
#BB4440 is a mid, vivid red. Relative luminance 0.151; OKLCH L 55.0% C 0.155 H 25.5°. Best body text is #FFFFFF at 5.23:1 contrast (WCAG AA passes).
Color values
| HEX | #BB4440 |
|---|---|
| RGB | rgb(187, 68, 64) |
| HSL | hsl(2, 49%, 49%) |
| HSV | hsv(2, 66%, 73%) |
| CMYK | cmyk(0%, 63.6%, 65.8%, 26.7%) |
| CIE-LAB | lab(45.73, 47.68, 28.18) |
| CIE-LCH | lch(45.73, 55.38, 30.59°) |
| OKLab | oklab(55.05% 0.1396 0.0664) |
| OKLCH | oklch(55.05% 0.155 25.5) |
| XYZ | xyz(23.4884, 15.0724, 6.5219) |
| Luminance | 0.1507 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Dull Red
#BB3F3F
ΔE00 1.23
Reddish
#C44240
ΔE00 1.72
Dusty Red
#B9484E
ΔE00 3.99
Faded Red
#D3494E
ΔE00 5.83
Cardinal
#C41E3A
ΔE00 5.92
Dark Coral
#CF524E
ΔE00 5.94
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#BB4440 #40B7BB
analogous
#BB407A #BB4440 #BB8240
triadic
#BB4440 #40BB44 #4440BB
tetradic
#BB4440 #7ABB40 #40B7BB #8240BB
square
#BB4440 #7ABB40 #40B7BB #8240BB
split-complementary
#BB4440 #40BB82 #407ABB
monochromatic
#602321 #8D3330 #BB4440 #CD6F6C #DC9B99
Accessibility & contrast
On white
5.23
#BB4440 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
4.01
#BB4440 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #BB4440
5.23:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##BB4440 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##BB4440 | 1.00 | 5.23 | 4.01 | 5.23 |
| #FFFFFF | 5.23 | 1.00 | 21.00 | 1.00 |
| #000000 | 4.01 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.23 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#635C3F
Deuteranopia (green-blind)
#81763D
Tritanopia (blue-blind)
#CD2944
Achromatopsia (no color)
#6C6C6C
Design tokens & code
CSS
--color: #bb4440; /* rgb */ color: rgb(187, 68, 64); /* oklch */ color: oklch(55.0% 0.155 25.5);
Tailwind
colors: {
custom: {
50: '#d67e75',
500: '#bb4440',
950: '#000000',
},
}SCSS
$custom: #bb4440; $custom-light: #d67e75; $custom-dark: #000000;
JSON
{
"hex": "#bb4440",
"rgb": {
"r": 187,
"g": 68,
"b": 64
},
"hsl": {
"h": 1.951,
"s": 49.004,
"l": 49.216
},
"oklch": {
"l": 0.55049,
"c": 0.15457,
"h": 25.5
},
"luminance": 0.15069
}Semantic roles & 50–950 ramp
primary
#BB4440
secondary
#8FC6C8
accent
#D4D94F
background
#FEF7F7
surface
#FCEEED
border
#D5C9C8
text
#160A08
muted
#847C7B