#BB4439#BB4439

#BB4439 is a mid, vivid red. Relative luminance 0.150; OKLCH L 54.9% C 0.156 H 28.5°. Best body text is #FFFFFF at 5.25:1 contrast (WCAG AA passes).

Color values

HEX	#BB4439
RGB	rgb(187, 68, 57)
HSL	hsl(5, 53%, 48%)
HSV	hsv(5, 70%, 73%)
CMYK	cmyk(0%, 63.6%, 69.5%, 26.7%)
CIE-LAB	lab(45.63, 47.28, 32.16)
CIE-LCH	lch(45.63, 57.18, 34.22°)
OKLab	oklab(54.94% 0.1369 0.0742)
OKLCH	oklch(54.94% 0.156 28.5)
XYZ	xyz(23.3016, 14.9977, 5.5379)
Luminance	0.1499 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BB4439 #39B0BB

analogous

#BB396F #BB4439 #BB8539

triadic

#BB4439 #39BB44 #4439BB

tetradic

#BB4439 #6FBB39 #39B0BB #8539BB

square

#BB4439 #6FBB39 #39B0BB #8539BB

split-complementary

#BB4439 #39BB85 #396FBB

monochromatic

#5D221C #8C332B #BB4439 #CF6B62 #DD9791

Accessibility & contrast

On white

5.25

#BB4439 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.00

#BB4439 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BB4439

5.25:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BB4439	#FFFFFF	#000000	##FFFFFF
##BB4439	1.00	5.25	4.00	5.25
#FFFFFF	5.25	1.00	21.00	1.00
#000000	4.00	21.00	1.00	21.00
##FFFFFF	5.25	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#645C37

Deuteranopia (green-blind)

#827636

Tritanopia (blue-blind)

#CD2842

Achromatopsia (no color)

#6C6C6C

Design tokens & code

CSS

--color: #bb4439;
/* rgb */ color: rgb(187, 68, 57);
/* oklch */ color: oklch(54.9% 0.156 28.5);

Tailwind

colors: {
  custom: {
    50: '#d77d70',
    500: '#bb4439',
    950: '#000000',
  },
}

SCSS

$custom: #bb4439;
$custom-light: #d77d70;
$custom-dark: #000000;

JSON

{
  "hex": "#bb4439",
  "rgb": {
    "r": 187,
    "g": 68,
    "b": 57
  },
  "hsl": {
    "h": 5.077,
    "s": 53.279,
    "l": 47.843
  },
  "oklch": {
    "l": 0.54939,
    "c": 0.15575,
    "h": 28.5
  },
  "luminance": 0.14994
}

Semantic roles & 50–950 ramp

primary

#BB4439

secondary

#87C3C8

accent

#D0DD4B

background

#FEF7F6

surface

#FCEEEC

border

#D5C9C7

text

#160A07

muted

#847C7A

Preview Lab

Preview with #BB4439

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →