#BB4438#BB4438

#BB4438 is a mid, vivid red. Relative luminance 0.150; OKLCH L 54.9% C 0.156 H 28.9°. Best body text is #FFFFFF at 5.25:1 contrast (WCAG AA passes).

Color values

HEX	#BB4438
RGB	rgb(187, 68, 56)
HSL	hsl(5, 54%, 48%)
HSV	hsv(5, 70%, 73%)
CMYK	cmyk(0%, 63.6%, 70.1%, 26.7%)
CIE-LAB	lab(45.62, 47.23, 32.72)
CIE-LCH	lch(45.62, 57.46, 34.71°)
OKLab	oklab(54.93% 0.1366 0.0753)
OKLCH	oklch(54.93% 0.156 28.9)
XYZ	xyz(23.2769, 14.9878, 5.4079)
Luminance	0.1499 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BB4438 #38AFBB

analogous

#BB386E #BB4438 #BB8538

triadic

#BB4438 #38BB44 #4438BB

tetradic

#BB4438 #6EBB38 #38AFBB #8538BB

square

#BB4438 #6EBB38 #38AFBB #8538BB

split-complementary

#BB4438 #38BB85 #386EBB

monochromatic

#5D221C #8C332A #BB4438 #D06B61 #DE9790

Accessibility & contrast

On white

5.25

#BB4438 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.00

#BB4438 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BB4438

5.25:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BB4438	#FFFFFF	#000000	##FFFFFF
##BB4438	1.00	5.25	4.00	5.25
#FFFFFF	5.25	1.00	21.00	1.00
#000000	4.00	21.00	1.00	21.00
##FFFFFF	5.25	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#645C36

Deuteranopia (green-blind)

#827634

Tritanopia (blue-blind)

#CD2742

Achromatopsia (no color)

#6C6C6C

Design tokens & code

CSS

--color: #bb4438;
/* rgb */ color: rgb(187, 68, 56);
/* oklch */ color: oklch(54.9% 0.156 28.9);

Tailwind

colors: {
  custom: {
    50: '#d77d6f',
    500: '#bb4438',
    950: '#000000',
  },
}

SCSS

$custom: #bb4438;
$custom-light: #d77d6f;
$custom-dark: #000000;

JSON

{
  "hex": "#bb4438",
  "rgb": {
    "r": 187,
    "g": 68,
    "b": 56
  },
  "hsl": {
    "h": 5.496,
    "s": 53.909,
    "l": 47.647
  },
  "oklch": {
    "l": 0.54925,
    "c": 0.15593,
    "h": 28.9
  },
  "luminance": 0.14985
}

Semantic roles & 50–950 ramp

primary

#BB4438

secondary

#86C2C8

accent

#D0DD4B

background

#FEF7F6

surface

#FCEEEC

border

#D5C9C7

text

#160A07

muted

#847C7A

Preview Lab

Preview with #BB4438

Body copy rendered with the generated semantic roles for this colour.

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