#BB40B4#BB40B4

#BB40B4 is a mid, highly saturated purple. Relative luminance 0.175; OKLCH L 58.6% C 0.205 H 330.2°. Best body text is #FFFFFF at 4.66:1 contrast (WCAG AA passes).

Color values

HEX	#BB40B4
RGB	rgb(187, 64, 180)
HSL	hsl(303, 49%, 49%)
HSV	hsv(303, 66%, 73%)
CMYK	cmyk(0%, 65.8%, 3.7%, 26.7%)
CIE-LAB	lab(48.92, 62.73, -36.98)
CIE-LCH	lch(48.92, 72.82, 329.48°)
OKLab	oklab(58.64% 0.1777 -0.1018)
OKLCH	oklch(58.64% 0.205 330.2)
XYZ	xyz(30.5650, 17.5291, 44.9448)
Luminance	0.1753 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BB40B4 #40BB47

analogous

#8540BB #BB40B4 #BB4077

triadic

#BB40B4 #B4BB40 #40B4BB

tetradic

#BB40B4 #BB8540 #40BB47 #4077BB

square

#BB40B4 #BB8540 #40BB47 #4077BB

split-complementary

#BB40B4 #77BB40 #40BB85

monochromatic

#60215C #8D3088 #BB40B4 #CD6CC7 #DC99D8

Accessibility & contrast

On white

4.66

#BB40B4 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.51

#BB40B4 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#FFFFFF on #BB40B4

4.66:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BB40B4	#FFFFFF	#000000	##FFFFFF
##BB40B4	1.00	4.66	4.51	4.66
#FFFFFF	4.66	1.00	21.00	1.00
#000000	4.51	21.00	1.00	21.00
##FFFFFF	4.66	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3569B7

Deuteranopia (green-blind)

#627AB1

Tritanopia (blue-blind)

#C24E75

Achromatopsia (no color)

#747474

Design tokens & code

CSS

--color: #bb40b4;
/* rgb */ color: rgb(187, 64, 180);
/* oklch */ color: oklch(58.6% 0.205 330.2);

Tailwind

colors: {
  custom: {
    50: '#d37ecb',
    500: '#bb40b4',
    950: '#000000',
  },
}

SCSS

$custom: #bb40b4;
$custom-light: #d37ecb;
$custom-dark: #000000;

JSON

{
  "hex": "#bb40b4",
  "rgb": {
    "r": 187,
    "g": 64,
    "b": 180
  },
  "hsl": {
    "h": 303.415,
    "s": 49.004,
    "l": 49.216
  },
  "oklch": {
    "l": 0.58636,
    "c": 0.20479,
    "h": 330.2
  },
  "luminance": 0.17527
}

Semantic roles & 50–950 ramp

primary

#BB40B4

secondary

#8FC892

accent

#D9574F

background

#FDF8FC

surface

#FAEFF8

border

#D3CAD1

text

#150B13

muted

#837C82

Preview Lab

Preview with #BB40B4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →