#BB40AF#BB40AF

#BB40AF is a mid, highly saturated purple. Relative luminance 0.173; OKLCH L 58.4% C 0.201 H 331.9°. Best body text is #FFFFFF at 4.70:1 contrast (WCAG AA passes).

Color values

HEX	#BB40AF
RGB	rgb(187, 64, 175)
HSL	hsl(306, 49%, 49%)
HSV	hsv(306, 66%, 73%)
CMYK	cmyk(0%, 65.8%, 6.4%, 26.7%)
CIE-LAB	lab(48.67, 61.92, -34.44)
CIE-LCH	lch(48.67, 70.85, 330.91°)
OKLab	oklab(58.38% 0.1773 -0.0945)
OKLCH	oklch(58.38% 0.201 331.9)
XYZ	xyz(30.0648, 17.3290, 42.3105)
Luminance	0.1733 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BB40AF #40BB4C

analogous

#8A40BB #BB40AF #BB4072

triadic

#BB40AF #AFBB40 #40AFBB

tetradic

#BB40AF #BB8A40 #40BB4C #4072BB

square

#BB40AF #BB8A40 #40BB4C #4072BB

split-complementary

#BB40AF #72BB40 #40BB8A

monochromatic

#60215A #8D3084 #BB40AF #CD6CC3 #DC99D6

Accessibility & contrast

On white

4.70

#BB40AF on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.47

#BB40AF on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BB40AF

4.70:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BB40AF	#FFFFFF	#000000	##FFFFFF
##BB40AF	1.00	4.70	4.47	4.70
#FFFFFF	4.70	1.00	21.00	1.00
#000000	4.47	21.00	1.00	21.00
##FFFFFF	4.70	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3A68B2

Deuteranopia (green-blind)

#657AAC

Tritanopia (blue-blind)

#C34C72

Achromatopsia (no color)

#747474

Design tokens & code

CSS

--color: #bb40af;
/* rgb */ color: rgb(187, 64, 175);
/* oklch */ color: oklch(58.4% 0.201 331.9);

Tailwind

colors: {
  custom: {
    50: '#d37ec7',
    500: '#bb40af',
    950: '#000000',
  },
}

SCSS

$custom: #bb40af;
$custom-light: #d37ec7;
$custom-dark: #000000;

JSON

{
  "hex": "#bb40af",
  "rgb": {
    "r": 187,
    "g": 64,
    "b": 175
  },
  "hsl": {
    "h": 305.854,
    "s": 49.004,
    "l": 49.216
  },
  "oklch": {
    "l": 0.58376,
    "c": 0.2009,
    "h": 331.9
  },
  "luminance": 0.17327
}

Semantic roles & 50–950 ramp

primary

#BB40AF

secondary

#8FC894

accent

#D95D4F

background

#FDF8FC

surface

#FAEFF8

border

#D3CAD1

text

#150B13

muted

#837C82

Preview Lab

Preview with #BB40AF

Body copy rendered with the generated semantic roles for this colour.

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