#BB40AE#BB40AE

#BB40AE is a mid, highly saturated purple. Relative luminance 0.173; OKLCH L 58.3% C 0.200 H 332.3°. Best body text is #FFFFFF at 4.71:1 contrast (WCAG AA passes).

Color values

HEX	#BB40AE
RGB	rgb(187, 64, 174)
HSL	hsl(306, 49%, 49%)
HSV	hsv(306, 66%, 73%)
CMYK	cmyk(0%, 65.8%, 7%, 26.7%)
CIE-LAB	lab(48.62, 61.76, -33.93)
CIE-LCH	lch(48.62, 70.47, 331.21°)
OKLab	oklab(58.32% 0.1772 -0.093)
OKLCH	oklch(58.32% 0.2 332.3)
XYZ	xyz(29.9669, 17.2899, 41.7952)
Luminance	0.1729 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BB40AE #40BB4D

analogous

#8A40BB #BB40AE #BB4071

triadic

#BB40AE #AEBB40 #40AEBB

tetradic

#BB40AE #BB8A40 #40BB4D #4071BB

square

#BB40AE #BB8A40 #40BB4D #4071BB

split-complementary

#BB40AE #71BB40 #40BB8A

monochromatic

#602159 #8D3084 #BB40AE #CD6CC2 #DC99D5

Accessibility & contrast

On white

4.71

#BB40AE on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.46

#BB40AE on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BB40AE

4.71:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BB40AE	#FFFFFF	#000000	##FFFFFF
##BB40AE	1.00	4.71	4.46	4.71
#FFFFFF	4.71	1.00	21.00	1.00
#000000	4.46	21.00	1.00	21.00
##FFFFFF	4.71	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3A68B1

Deuteranopia (green-blind)

#657AAB

Tritanopia (blue-blind)

#C34B71

Achromatopsia (no color)

#737373

Design tokens & code

CSS

--color: #bb40ae;
/* rgb */ color: rgb(187, 64, 174);
/* oklch */ color: oklch(58.3% 0.200 332.3);

Tailwind

colors: {
  custom: {
    50: '#d37ec6',
    500: '#bb40ae',
    950: '#000000',
  },
}

SCSS

$custom: #bb40ae;
$custom-light: #d37ec6;
$custom-dark: #000000;

JSON

{
  "hex": "#bb40ae",
  "rgb": {
    "r": 187,
    "g": 64,
    "b": 174
  },
  "hsl": {
    "h": 306.341,
    "s": 49.004,
    "l": 49.216
  },
  "oklch": {
    "l": 0.58324,
    "c": 0.20013,
    "h": 332.3
  },
  "luminance": 0.17288
}

Semantic roles & 50–950 ramp

primary

#BB40AE

secondary

#8FC895

accent

#D95E4F

background

#FDF8FC

surface

#FAEFF8

border

#D3CAD1

text

#150B13

muted

#837C82

Preview Lab

Preview with #BB40AE

Body copy rendered with the generated semantic roles for this colour.

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