#BB40AD#BB40AD

#BB40AD is a mid, vivid purple. Relative luminance 0.172; OKLCH L 58.3% C 0.199 H 332.7°. Best body text is #FFFFFF at 4.72:1 contrast (WCAG AA passes).

Color values

HEX	#BB40AD
RGB	rgb(187, 64, 173)
HSL	hsl(307, 49%, 49%)
HSV	hsv(307, 66%, 73%)
CMYK	cmyk(0%, 65.8%, 7.5%, 26.7%)
CIE-LAB	lab(48.57, 61.60, -33.42)
CIE-LCH	lch(48.57, 70.08, 331.52°)
OKLab	oklab(58.27% 0.1771 -0.0916)
OKLCH	oklch(58.27% 0.199 332.7)
XYZ	xyz(29.8698, 17.2511, 41.2836)
Luminance	0.1725 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BB40AD #40BB4E

analogous

#8C40BB #BB40AD #BB4070

triadic

#BB40AD #ADBB40 #40ADBB

tetradic

#BB40AD #BB8C40 #40BB4E #4070BB

square

#BB40AD #BB8C40 #40BB4E #4070BB

split-complementary

#BB40AD #70BB40 #40BB8C

monochromatic

#602159 #8D3083 #BB40AD #CD6CC2 #DC99D5

Accessibility & contrast

On white

4.72

#BB40AD on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.45

#BB40AD on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BB40AD

4.72:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BB40AD	#FFFFFF	#000000	##FFFFFF
##BB40AD	1.00	4.72	4.45	4.72
#FFFFFF	4.72	1.00	21.00	1.00
#000000	4.45	21.00	1.00	21.00
##FFFFFF	4.72	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3B68B0

Deuteranopia (green-blind)

#657AAA

Tritanopia (blue-blind)

#C34B71

Achromatopsia (no color)

#737373

Design tokens & code

CSS

--color: #bb40ad;
/* rgb */ color: rgb(187, 64, 173);
/* oklch */ color: oklch(58.3% 0.199 332.7);

Tailwind

colors: {
  custom: {
    50: '#d37ec6',
    500: '#bb40ad',
    950: '#000000',
  },
}

SCSS

$custom: #bb40ad;
$custom-light: #d37ec6;
$custom-dark: #000000;

JSON

{
  "hex": "#bb40ad",
  "rgb": {
    "r": 187,
    "g": 64,
    "b": 173
  },
  "hsl": {
    "h": 306.829,
    "s": 49.004,
    "l": 49.216
  },
  "oklch": {
    "l": 0.58273,
    "c": 0.19936,
    "h": 332.7
  },
  "luminance": 0.17249
}

Semantic roles & 50–950 ramp

primary

#BB40AD

secondary

#8FC895

accent

#D95F4F

background

#FDF8FC

surface

#FAEFF8

border

#D3CAD1

text

#150B13

muted

#837C82

Preview Lab

Preview with #BB40AD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →