#BB40AB#BB40AB

#BB40AB is a mid, vivid purple. Relative luminance 0.172; OKLCH L 58.2% C 0.198 H 333.4°. Best body text is #FFFFFF at 4.74:1 contrast (WCAG AA passes).

Color values

HEX	#BB40AB
RGB	rgb(187, 64, 171)
HSL	hsl(308, 49%, 49%)
HSV	hsv(308, 66%, 73%)
CMYK	cmyk(0%, 65.8%, 8.6%, 26.7%)
CIE-LAB	lab(48.48, 61.28, -32.39)
CIE-LCH	lch(48.48, 69.32, 332.14°)
OKLab	oklab(58.17% 0.1769 -0.0886)
OKLCH	oklch(58.17% 0.198 333.4)
XYZ	xyz(29.6777, 17.1742, 40.2721)
Luminance	0.1717 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BB40AB #40BB50

analogous

#8E40BB #BB40AB #BB406E

triadic

#BB40AB #ABBB40 #40ABBB

tetradic

#BB40AB #BB8E40 #40BB50 #406EBB

square

#BB40AB #BB8E40 #40BB50 #406EBB

split-complementary

#BB40AB #6EBB40 #40BB8E

monochromatic

#602158 #8D3081 #BB40AB #CD6CC0 #DC99D3

Accessibility & contrast

On white

4.74

#BB40AB on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.43

#BB40AB on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BB40AB

4.74:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BB40AB	#FFFFFF	#000000	##FFFFFF
##BB40AB	1.00	4.74	4.43	4.74
#FFFFFF	4.74	1.00	21.00	1.00
#000000	4.43	21.00	1.00	21.00
##FFFFFF	4.74	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3D68AE

Deuteranopia (green-blind)

#667AA8

Tritanopia (blue-blind)

#C34A70

Achromatopsia (no color)

#737373

Design tokens & code

CSS

--color: #bb40ab;
/* rgb */ color: rgb(187, 64, 171);
/* oklch */ color: oklch(58.2% 0.198 333.4);

Tailwind

colors: {
  custom: {
    50: '#d37ec4',
    500: '#bb40ab',
    950: '#000000',
  },
}

SCSS

$custom: #bb40ab;
$custom-light: #d37ec4;
$custom-dark: #000000;

JSON

{
  "hex": "#bb40ab",
  "rgb": {
    "r": 187,
    "g": 64,
    "b": 171
  },
  "hsl": {
    "h": 307.805,
    "s": 49.004,
    "l": 49.216
  },
  "oklch": {
    "l": 0.58172,
    "c": 0.19785,
    "h": 333.4
  },
  "luminance": 0.17172
}

Semantic roles & 50–950 ramp

primary

#BB40AB

secondary

#8FC896

accent

#D9614F

background

#FDF8FC

surface

#FAEFF8

border

#D3CAD1

text

#150B12

muted

#837C81

Preview Lab

Preview with #BB40AB

Body copy rendered with the generated semantic roles for this colour.

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