#BB40AA#BB40AA

#BB40AA is a mid, vivid purple. Relative luminance 0.171; OKLCH L 58.1% C 0.197 H 333.8°. Best body text is #FFFFFF at 4.74:1 contrast (WCAG AA passes).

Color values

HEX	#BB40AA
RGB	rgb(187, 64, 170)
HSL	hsl(308, 49%, 49%)
HSV	hsv(308, 66%, 73%)
CMYK	cmyk(0%, 65.8%, 9.1%, 26.7%)
CIE-LAB	lab(48.43, 61.13, -31.88)
CIE-LCH	lch(48.43, 68.94, 332.46°)
OKLab	oklab(58.12% 0.1768 -0.0871)
OKLCH	oklch(58.12% 0.197 333.8)
XYZ	xyz(29.5828, 17.1362, 39.7720)
Luminance	0.1713 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BB40AA #40BB51

analogous

#8F40BB #BB40AA #BB406D

triadic

#BB40AA #AABB40 #40AABB

tetradic

#BB40AA #BB8F40 #40BB51 #406DBB

square

#BB40AA #BB8F40 #40BB51 #406DBB

split-complementary

#BB40AA #6DBB40 #40BB8F

monochromatic

#602157 #8D3081 #BB40AA #CD6CBF #DC99D3

Accessibility & contrast

On white

4.74

#BB40AA on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.43

#BB40AA on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BB40AA

4.74:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BB40AA	#FFFFFF	#000000	##FFFFFF
##BB40AA	1.00	4.74	4.43	4.74
#FFFFFF	4.74	1.00	21.00	1.00
#000000	4.43	21.00	1.00	21.00
##FFFFFF	4.74	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3D68AD

Deuteranopia (green-blind)

#6779A7

Tritanopia (blue-blind)

#C34A6F

Achromatopsia (no color)

#737373

Design tokens & code

CSS

--color: #bb40aa;
/* rgb */ color: rgb(187, 64, 170);
/* oklch */ color: oklch(58.1% 0.197 333.8);

Tailwind

colors: {
  custom: {
    50: '#d37ec3',
    500: '#bb40aa',
    950: '#000000',
  },
}

SCSS

$custom: #bb40aa;
$custom-light: #d37ec3;
$custom-dark: #000000;

JSON

{
  "hex": "#bb40aa",
  "rgb": {
    "r": 187,
    "g": 64,
    "b": 170
  },
  "hsl": {
    "h": 308.293,
    "s": 49.004,
    "l": 49.216
  },
  "oklch": {
    "l": 0.58122,
    "c": 0.19709,
    "h": 333.8
  },
  "luminance": 0.17134
}

Semantic roles & 50–950 ramp

primary

#BB40AA

secondary

#8FC897

accent

#D9624F

background

#FDF8FC

surface

#FAEFF8

border

#D3CAD1

text

#150B12

muted

#837C81

Preview Lab

Preview with #BB40AA

Body copy rendered with the generated semantic roles for this colour.

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