#BB40A9#BB40A9

#BB40A9 is a mid, vivid purple. Relative luminance 0.171; OKLCH L 58.1% C 0.196 H 334.1°. Best body text is #FFFFFF at 4.75:1 contrast (WCAG AA passes).

Color values

HEX	#BB40A9
RGB	rgb(187, 64, 169)
HSL	hsl(309, 49%, 49%)
HSV	hsv(309, 66%, 73%)
CMYK	cmyk(0%, 65.8%, 9.6%, 26.7%)
CIE-LAB	lab(48.38, 60.97, -31.36)
CIE-LCH	lch(48.38, 68.56, 332.78°)
OKLab	oklab(58.07% 0.1767 -0.0856)
OKLCH	oklch(58.07% 0.196 334.1)
XYZ	xyz(29.4885, 17.0985, 39.2757)
Luminance	0.1710 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BB40A9 #40BB52

analogous

#8F40BB #BB40A9 #BB406C

triadic

#BB40A9 #A9BB40 #40A9BB

tetradic

#BB40A9 #BB8F40 #40BB52 #406CBB

square

#BB40A9 #BB8F40 #40BB52 #406CBB

split-complementary

#BB40A9 #6CBB40 #40BB8F

monochromatic

#602157 #8D3080 #BB40A9 #CD6CBE #DC99D2

Accessibility & contrast

On white

4.75

#BB40A9 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.42

#BB40A9 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BB40A9

4.75:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BB40A9	#FFFFFF	#000000	##FFFFFF
##BB40A9	1.00	4.75	4.42	4.75
#FFFFFF	4.75	1.00	21.00	1.00
#000000	4.42	21.00	1.00	21.00
##FFFFFF	4.75	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3E67AC

Deuteranopia (green-blind)

#6779A6

Tritanopia (blue-blind)

#C4496F

Achromatopsia (no color)

#737373

Design tokens & code

CSS

--color: #bb40a9;
/* rgb */ color: rgb(187, 64, 169);
/* oklch */ color: oklch(58.1% 0.196 334.1);

Tailwind

colors: {
  custom: {
    50: '#d37ec3',
    500: '#bb40a9',
    950: '#000000',
  },
}

SCSS

$custom: #bb40a9;
$custom-light: #d37ec3;
$custom-dark: #000000;

JSON

{
  "hex": "#bb40a9",
  "rgb": {
    "r": 187,
    "g": 64,
    "b": 169
  },
  "hsl": {
    "h": 308.78,
    "s": 49.004,
    "l": 49.216
  },
  "oklch": {
    "l": 0.58073,
    "c": 0.19634,
    "h": 334.1
  },
  "luminance": 0.17096
}

Semantic roles & 50–950 ramp

primary

#BB40A9

secondary

#8FC897

accent

#D9634F

background

#FDF8FC

surface

#FAEFF8

border

#D3CAD1

text

#150B12

muted

#837C81

Preview Lab

Preview with #BB40A9

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →