#BB40A8#BB40A8

#BB40A8 is a mid, vivid purple. Relative luminance 0.171; OKLCH L 58.0% C 0.196 H 334.5°. Best body text is #FFFFFF at 4.76:1 contrast (WCAG AA passes).

Color values

HEX	#BB40A8
RGB	rgb(187, 64, 168)
HSL	hsl(309, 49%, 49%)
HSV	hsv(309, 66%, 73%)
CMYK	cmyk(0%, 65.8%, 10.2%, 26.7%)
CIE-LAB	lab(48.34, 60.81, -30.85)
CIE-LCH	lch(48.34, 68.19, 333.10°)
OKLab	oklab(58.02% 0.1766 -0.0842)
OKLCH	oklch(58.02% 0.196 334.5)
XYZ	xyz(29.3950, 17.0611, 38.7831)
Luminance	0.1706 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BB40A8 #40BB53

analogous

#9140BB #BB40A8 #BB406B

triadic

#BB40A8 #A8BB40 #40A8BB

tetradic

#BB40A8 #BB9140 #40BB53 #406BBB

square

#BB40A8 #BB9140 #40BB53 #406BBB

split-complementary

#BB40A8 #6BBB40 #40BB91

monochromatic

#602156 #8D307F #BB40A8 #CD6CBE #DC99D2

Accessibility & contrast

On white

4.76

#BB40A8 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.41

#BB40A8 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BB40A8

4.76:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BB40A8	#FFFFFF	#000000	##FFFFFF
##BB40A8	1.00	4.76	4.41	4.76
#FFFFFF	4.76	1.00	21.00	1.00
#000000	4.41	21.00	1.00	21.00
##FFFFFF	4.76	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3F67AB

Deuteranopia (green-blind)

#6879A5

Tritanopia (blue-blind)

#C4496E

Achromatopsia (no color)

#737373

Design tokens & code

CSS

--color: #bb40a8;
/* rgb */ color: rgb(187, 64, 168);
/* oklch */ color: oklch(58.0% 0.196 334.5);

Tailwind

colors: {
  custom: {
    50: '#d37ec2',
    500: '#bb40a8',
    950: '#000000',
  },
}

SCSS

$custom: #bb40a8;
$custom-light: #d37ec2;
$custom-dark: #000000;

JSON

{
  "hex": "#bb40a8",
  "rgb": {
    "r": 187,
    "g": 64,
    "b": 168
  },
  "hsl": {
    "h": 309.268,
    "s": 49.004,
    "l": 49.216
  },
  "oklch": {
    "l": 0.58023,
    "c": 0.1956,
    "h": 334.5
  },
  "luminance": 0.17059
}

Semantic roles & 50–950 ramp

primary

#BB40A8

secondary

#8FC898

accent

#D9644F

background

#FDF8FB

surface

#FAEFF7

border

#D3CAD0

text

#150B12

muted

#837C81

Preview Lab

Preview with #BB40A8

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →