#BB40A7#BB40A7

#BB40A7 is a mid, vivid purple. Relative luminance 0.170; OKLCH L 58.0% C 0.195 H 334.9°. Best body text is #FFFFFF at 4.77:1 contrast (WCAG AA passes).

Color values

HEX	#BB40A7
RGB	rgb(187, 64, 167)
HSL	hsl(310, 49%, 49%)
HSV	hsv(310, 66%, 73%)
CMYK	cmyk(0%, 65.8%, 10.7%, 26.7%)
CIE-LAB	lab(48.29, 60.66, -30.33)
CIE-LCH	lch(48.29, 67.82, 333.44°)
OKLab	oklab(57.97% 0.1764 -0.0827)
OKLCH	oklch(57.97% 0.195 334.9)
XYZ	xyz(29.3022, 17.0240, 38.2944)
Luminance	0.1702 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BB40A7 #40BB54

analogous

#9240BB #BB40A7 #BB406A

triadic

#BB40A7 #A7BB40 #40A7BB

tetradic

#BB40A7 #BB9240 #40BB54 #406ABB

square

#BB40A7 #BB9240 #40BB54 #406ABB

split-complementary

#BB40A7 #6ABB40 #40BB92

monochromatic

#602156 #8D307E #BB40A7 #CD6CBD #DC99D1

Accessibility & contrast

On white

4.77

#BB40A7 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.40

#BB40A7 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BB40A7

4.77:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BB40A7	#FFFFFF	#000000	##FFFFFF
##BB40A7	1.00	4.77	4.40	4.77
#FFFFFF	4.77	1.00	21.00	1.00
#000000	4.40	21.00	1.00	21.00
##FFFFFF	4.77	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3F67AA

Deuteranopia (green-blind)

#6879A4

Tritanopia (blue-blind)

#C4496E

Achromatopsia (no color)

#737373

Design tokens & code

CSS

--color: #bb40a7;
/* rgb */ color: rgb(187, 64, 167);
/* oklch */ color: oklch(58.0% 0.195 334.9);

Tailwind

colors: {
  custom: {
    50: '#d37ec1',
    500: '#bb40a7',
    950: '#000000',
  },
}

SCSS

$custom: #bb40a7;
$custom-light: #d37ec1;
$custom-dark: #000000;

JSON

{
  "hex": "#bb40a7",
  "rgb": {
    "r": 187,
    "g": 64,
    "b": 167
  },
  "hsl": {
    "h": 309.756,
    "s": 49.004,
    "l": 49.216
  },
  "oklch": {
    "l": 0.57974,
    "c": 0.19485,
    "h": 334.9
  },
  "luminance": 0.17022
}

Semantic roles & 50–950 ramp

primary

#BB40A7

secondary

#8FC898

accent

#D9664F

background

#FDF8FB

surface

#FAEFF7

border

#D3CAD0

text

#150B12

muted

#837C81

Preview Lab

Preview with #BB40A7

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →