#BB3F40#BB3F40
#BB3F40 is a mid, vivid red. Relative luminance 0.145; OKLCH L 54.4% C 0.160 H 23.7°. Best body text is #FFFFFF at 5.39:1 contrast (WCAG AA passes).
Color values
| HEX | #BB3F40 |
|---|---|
| RGB | rgb(187, 63, 64) |
| HSL | hsl(360, 50%, 49%) |
| HSV | hsv(360, 66%, 73%) |
| CMYK | cmyk(0%, 66.3%, 65.8%, 26.7%) |
| CIE-LAB | lab(44.93, 49.83, 27.19) |
| CIE-LCH | lch(44.93, 56.77, 28.62°) |
| OKLab | oklab(54.45% 0.1464 0.0642) |
| OKLCH | oklch(54.45% 0.16 23.7) |
| XYZ | xyz(23.1988, 14.4932, 6.4254) |
| Luminance | 0.1449 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Dull Red
#BB3F3F
ΔE00 0.32
Reddish
#C44240
ΔE00 2.34
Dusty Red
#B9484E
ΔE00 3.44
Cardinal
#C41E3A
ΔE00 4.59
Cherry (survey)
#CF0234
ΔE00 5.46
Lipstick Red
#C0022F
ΔE00 6.06
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#BB3F40 #3FBBBA
analogous
#BB3F7E #BB3F40 #BB7C3F
triadic
#BB3F40 #40BB3F #3F40BB
tetradic
#BB3F40 #7EBB3F #3FBBBA #7C3FBB
square
#BB3F40 #7EBB3F #3FBBBA #7C3FBB
split-complementary
#BB3F40 #3FBB7C #3F7EBB
monochromatic
#5F2021 #8D3030 #BB3F40 #CD6A6B #DC9899
Accessibility & contrast
On white
5.39
#BB3F40 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.90
#BB3F40 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #BB3F40
5.39:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##BB3F40 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##BB3F40 | 1.00 | 5.39 | 3.90 | 5.39 |
| #FFFFFF | 5.39 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.90 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.39 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#605A3F
Deuteranopia (green-blind)
#7F743D
Tritanopia (blue-blind)
#CD2141
Achromatopsia (no color)
#6A6A6A
Design tokens & code
CSS
--color: #bb3f40; /* rgb */ color: rgb(187, 63, 64); /* oklch */ color: oklch(54.4% 0.160 23.7);
Tailwind
colors: {
custom: {
50: '#d67b75',
500: '#bb3f40',
950: '#000000',
},
}SCSS
$custom: #bb3f40; $custom-light: #d67b75; $custom-dark: #000000;
JSON
{
"hex": "#bb3f40",
"rgb": {
"r": 187,
"g": 63,
"b": 64
},
"hsl": {
"h": 359.516,
"s": 49.6,
"l": 49.02
},
"oklch": {
"l": 0.54448,
"c": 0.15984,
"h": 23.7
},
"luminance": 0.1449
}Semantic roles & 50–950 ramp
primary
#BB3F40
secondary
#8EC8C8
accent
#D9D84F
background
#FEF7F7
surface
#FCEEED
border
#D5C9C8
text
#160A08
muted
#847C7B