#BB3D40#BB3D40

#BB3D40 is a mid, vivid red. Relative luminance 0.143; OKLCH L 54.2% C 0.162 H 23.0°. Best body text is #FFFFFF at 5.45:1 contrast (WCAG AA passes).

Color values

HEX	#BB3D40
RGB	rgb(187, 61, 64)
HSL	hsl(359, 51%, 49%)
HSV	hsv(359, 67%, 73%)
CMYK	cmyk(0%, 67.4%, 65.8%, 26.7%)
CIE-LAB	lab(44.63, 50.67, 26.81)
CIE-LCH	lch(44.63, 57.32, 27.88°)
OKLab	oklab(54.22% 0.149 0.0634)
OKLCH	oklch(54.22% 0.162 23)
XYZ	xyz(23.0900, 14.2757, 6.3891)
Luminance	0.1427 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BB3D40 #3DBBB8

analogous

#BB3D7F #BB3D40 #BB793D

triadic

#BB3D40 #40BB3D #3D40BB

tetradic

#BB3D40 #7FBB3D #3DBBB8 #793DBB

square

#BB3D40 #7FBB3D #3DBBB8 #793DBB

split-complementary

#BB3D40 #3DBB79 #3D7FBB

monochromatic

#5F1F20 #8D2E30 #BB3D40 #CE686A #DD9697

Accessibility & contrast

On white

5.45

#BB3D40 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.85

#BB3D40 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BB3D40

5.45:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BB3D40	#FFFFFF	#000000	##FFFFFF
##BB3D40	1.00	5.45	3.85	5.45
#FFFFFF	5.45	1.00	21.00	1.00
#000000	3.85	21.00	1.00	21.00
##FFFFFF	5.45	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5F583F

Deuteranopia (green-blind)

#7F733C

Tritanopia (blue-blind)

#CD1D3F

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #bb3d40;
/* rgb */ color: rgb(187, 61, 64);
/* oklch */ color: oklch(54.2% 0.162 23.0);

Tailwind

colors: {
  custom: {
    50: '#d77a75',
    500: '#bb3d40',
    950: '#000000',
  },
}

SCSS

$custom: #bb3d40;
$custom-light: #d77a75;
$custom-dark: #000000;

JSON

{
  "hex": "#bb3d40",
  "rgb": {
    "r": 187,
    "g": 61,
    "b": 64
  },
  "hsl": {
    "h": 358.571,
    "s": 50.806,
    "l": 48.627
  },
  "oklch": {
    "l": 0.54219,
    "c": 0.16191,
    "h": 23
  },
  "luminance": 0.14272
}

Semantic roles & 50–950 ramp

primary

#BB3D40

secondary

#8CC8C7

accent

#DAD74E

background

#FEF7F7

surface

#FCEEED

border

#D5C9C8

text

#160A08

muted

#847C7B

Preview Lab

Preview with #BB3D40

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →