#BB3B40#BB3B40
#BB3B40 is a mid, vivid red. Relative luminance 0.141; OKLCH L 54.0% C 0.164 H 22.4°. Best body text is #FFFFFF at 5.51:1 contrast (WCAG AA passes).
Color values
| HEX | #BB3B40 |
|---|---|
| RGB | rgb(187, 59, 64) |
| HSL | hsl(358, 52%, 48%) |
| HSV | hsv(358, 68%, 73%) |
| CMYK | cmyk(0%, 68.4%, 65.8%, 26.7%) |
| CIE-LAB | lab(44.33, 51.48, 26.44) |
| CIE-LCH | lch(44.33, 57.87, 27.18°) |
| OKLab | oklab(54% 0.1516 0.0625) |
| OKLCH | oklch(54% 0.164 22.4) |
| XYZ | xyz(22.9853, 14.0662, 6.3542) |
| Luminance | 0.1406 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Dull Red
#BB3F3F
ΔE00 1.30
Reddish
#C44240
ΔE00 3.16
Dusty Red
#B9484E
ΔE00 3.38
Cardinal
#C41E3A
ΔE00 3.68
Cherry (survey)
#CF0234
ΔE00 4.86
Lipstick Red
#C0022F
ΔE00 5.30
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#BB3B40 #3BBBB6
analogous
#BB3B80 #BB3B40 #BB763B
triadic
#BB3B40 #40BB3B #3B40BB
tetradic
#BB3B40 #80BB3B #3BBBB6 #763BBB
square
#BB3B40 #80BB3B #3BBBB6 #763BBB
split-complementary
#BB3B40 #3BBB76 #3B80BB
monochromatic
#5E1E20 #8C2C30 #BB3B40 #CE6569 #DD9396
Accessibility & contrast
On white
5.51
#BB3B40 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.81
#BB3B40 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #BB3B40
5.51:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##BB3B40 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##BB3B40 | 1.00 | 5.51 | 3.81 | 5.51 |
| #FFFFFF | 5.51 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.81 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.51 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#5E573F
Deuteranopia (green-blind)
#7E733C
Tritanopia (blue-blind)
#CD183E
Achromatopsia (no color)
#696969
Design tokens & code
CSS
--color: #bb3b40; /* rgb */ color: rgb(187, 59, 64); /* oklch */ color: oklch(54.0% 0.164 22.4);
Tailwind
colors: {
custom: {
50: '#d77974',
500: '#bb3b40',
950: '#000000',
},
}SCSS
$custom: #bb3b40; $custom-light: #d77974; $custom-dark: #000000;
JSON
{
"hex": "#bb3b40",
"rgb": {
"r": 187,
"g": 59,
"b": 64
},
"hsl": {
"h": 357.656,
"s": 52.033,
"l": 48.235
},
"oklch": {
"l": 0.53996,
"c": 0.16397,
"h": 22.4
},
"luminance": 0.14063
}Semantic roles & 50–950 ramp
primary
#BB3B40
secondary
#8AC8C6
accent
#DBD64C
background
#FEF7F7
surface
#FCEEED
border
#D5C9C8
text
#160A08
muted
#847C7B