#BB394D#BB394D

#BB394D is a mid, vivid red. Relative luminance 0.140; OKLCH L 54.0% C 0.166 H 15.9°. Best body text is #FFFFFF at 5.52:1 contrast (WCAG AA passes).

Color values

HEX	#BB394D
RGB	rgb(187, 57, 77)
HSL	hsl(351, 53%, 48%)
HSV	hsv(351, 70%, 73%)
CMYK	cmyk(0%, 69.5%, 58.8%, 26.7%)
CIE-LAB	lab(44.28, 53.11, 18.44)
CIE-LCH	lch(44.28, 56.22, 19.15°)
OKLab	oklab(54.03% 0.1592 0.0454)
OKLCH	oklch(54.03% 0.166 15.9)
XYZ	xyz(23.2984, 14.0301, 8.5010)
Luminance	0.1403 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BB394D #39BBA7

analogous

#BB398E #BB394D #BB6639

triadic

#BB394D #4DBB39 #394DBB

tetradic

#BB394D #8EBB39 #39BBA7 #6639BB

square

#BB394D #8EBB39 #39BBA7 #6639BB

split-complementary

#BB394D #39BB66 #398EBB

monochromatic

#5D1C26 #8C2B3A #BB394D #CF6273 #DD919D

Accessibility & contrast

On white

5.52

#BB394D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.81

#BB394D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BB394D

5.52:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BB394D	#FFFFFF	#000000	##FFFFFF
##BB394D	1.00	5.52	3.81	5.52
#FFFFFF	5.52	1.00	21.00	1.00
#000000	3.81	21.00	1.00	21.00
##FFFFFF	5.52	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5B574D

Deuteranopia (green-blind)

#7C734A

Tritanopia (blue-blind)

#CD1A41

Achromatopsia (no color)

#696969

Design tokens & code

CSS

--color: #bb394d;
/* rgb */ color: rgb(187, 57, 77);
/* oklch */ color: oklch(54.0% 0.166 15.9);

Tailwind

colors: {
  custom: {
    50: '#d6787e',
    500: '#bb394d',
    950: '#000000',
  },
}

SCSS

$custom: #bb394d;
$custom-light: #d6787e;
$custom-dark: #000000;

JSON

{
  "hex": "#bb394d",
  "rgb": {
    "r": 187,
    "g": 57,
    "b": 77
  },
  "hsl": {
    "h": 350.769,
    "s": 53.279,
    "l": 47.843
  },
  "oklch": {
    "l": 0.54034,
    "c": 0.16555,
    "h": 15.9
  },
  "luminance": 0.14027
}

Semantic roles & 50–950 ramp

primary

#BB394D

secondary

#87C8BE

accent

#DDC64B

background

#FEF7F7

surface

#FCEEEE

border

#D5C9C9

text

#16090A

muted

#847B7C

Preview Lab

Preview with #BB394D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →