#BB37C9#BB37C9

#BB37C9 is a mid, highly saturated purple. Relative luminance 0.175; OKLCH L 59.0% C 0.232 H 323.7°. Best body text is #FFFFFF at 4.66:1 contrast (WCAG AA passes).

Color values

HEX	#BB37C9
RGB	rgb(187, 55, 201)
HSL	hsl(294, 57%, 50%)
HSV	hsv(294, 73%, 79%)
CMYK	cmyk(7%, 72.6%, 0%, 21.2%)
CIE-LAB	lab(48.90, 69.53, -49.21)
CIE-LCH	lch(48.90, 85.18, 324.71°)
OKLab	oklab(58.99% 0.1871 -0.1372)
OKLCH	oklch(58.99% 0.232 323.7)
XYZ	xyz(32.4014, 17.5162, 56.9213)
Luminance	0.1751 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BB37C9 #45C937

analogous

#7237C9 #BB37C9 #C9378E

triadic

#BB37C9 #C9BB37 #37C9BB

tetradic

#BB37C9 #C97237 #45C937 #378EC9

square

#BB37C9 #C97237 #45C937 #378EC9

split-complementary

#BB37C9 #8EC937 #37C972

monochromatic

#621C69 #8F2999 #BB37C9 #CB67D6 #DC97E3

Accessibility & contrast

On white

4.66

#BB37C9 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.50

#BB37C9 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#FFFFFF on #BB37C9

4.66:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BB37C9	#FFFFFF	#000000	##FFFFFF
##BB37C9	1.00	4.66	4.50	4.66
#FFFFFF	4.66	1.00	21.00	1.00
#000000	4.50	21.00	1.00	21.00
##FFFFFF	4.66	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#006ACD

Deuteranopia (green-blind)

#5179C6

Tritanopia (blue-blind)

#BE517D

Achromatopsia (no color)

#747474

Design tokens & code

CSS

--color: #bb37c9;
/* rgb */ color: rgb(187, 55, 201);
/* oklch */ color: oklch(59.0% 0.232 323.7);

Tailwind

colors: {
  custom: {
    50: '#d37bda',
    500: '#bb37c9',
    950: '#000000',
  },
}

SCSS

$custom: #bb37c9;
$custom-light: #d37bda;
$custom-dark: #000000;

JSON

{
  "hex": "#bb37c9",
  "rgb": {
    "r": 187,
    "g": 55,
    "b": 201
  },
  "hsl": {
    "h": 294.247,
    "s": 57.48,
    "l": 50.196
  },
  "oklch": {
    "l": 0.58992,
    "c": 0.23203,
    "h": 323.7
  },
  "luminance": 0.17514
}

Semantic roles & 50–950 ramp

primary

#BB37C9

secondary

#94CF8D

accent

#E14756

background

#FDF8FD

surface

#FBEFFB

border

#D4CAD4

text

#150A15

muted

#837C83

Preview Lab

Preview with #BB37C9

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →