#BB37AD#BB37AD

#BB37AD is a mid, highly saturated purple. Relative luminance 0.163; OKLCH L 57.4% C 0.210 H 332.6°. Best body text is #FFFFFF at 4.93:1 contrast (WCAG AA passes).

Color values

HEX	#BB37AD
RGB	rgb(187, 55, 173)
HSL	hsl(306, 55%, 47%)
HSV	hsv(306, 71%, 73%)
CMYK	cmyk(0%, 70.6%, 7.5%, 26.7%)
CIE-LAB	lab(47.39, 64.94, -35.29)
CIE-LCH	lch(47.39, 73.90, 331.48°)
OKLab	oklab(57.41% 0.1868 -0.0968)
OKLCH	oklch(57.41% 0.21 332.6)
XYZ	xyz(29.4026, 16.3167, 41.1279)
Luminance	0.1631 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BB37AD #37BB45

analogous

#8737BB #BB37AD #BB376B

triadic

#BB37AD #ADBB37 #37ADBB

tetradic

#BB37AD #BB8737 #37BB45 #376BBB

square

#BB37AD #BB8737 #37BB45 #376BBB

split-complementary

#BB37AD #6BBB37 #37BB87

monochromatic

#5C1B55 #8C2981 #BB37AD #D05FC4 #DE8ED5

Accessibility & contrast

On white

4.93

#BB37AD on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.26

#BB37AD on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BB37AD

4.93:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BB37AD	#FFFFFF	#000000	##FFFFFF
##BB37AD	1.00	4.93	4.26	4.93
#FFFFFF	4.93	1.00	21.00	1.00
#000000	4.26	21.00	1.00	21.00
##FFFFFF	4.93	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3164B0

Deuteranopia (green-blind)

#6177AA

Tritanopia (blue-blind)

#C3446E

Achromatopsia (no color)

#707070

Design tokens & code

CSS

--color: #bb37ad;
/* rgb */ color: rgb(187, 55, 173);
/* oklch */ color: oklch(57.4% 0.210 332.6);

Tailwind

colors: {
  custom: {
    50: '#d37ac6',
    500: '#bb37ad',
    950: '#000000',
  },
}

SCSS

$custom: #bb37ad;
$custom-light: #d37ac6;
$custom-dark: #000000;

JSON

{
  "hex": "#bb37ad",
  "rgb": {
    "r": 187,
    "g": 55,
    "b": 173
  },
  "hsl": {
    "h": 306.364,
    "s": 54.545,
    "l": 47.451
  },
  "oklch": {
    "l": 0.57414,
    "c": 0.21043,
    "h": 332.6
  },
  "luminance": 0.16314
}

Semantic roles & 50–950 ramp

primary

#BB37AD

secondary

#85C98C

accent

#DE5A4A

background

#FDF7FC

surface

#FAEEF8

border

#D3C9D1

text

#150A13

muted

#837C82

Preview Lab

Preview with #BB37AD

Body copy rendered with the generated semantic roles for this colour.

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