#BB354D#BB354D

#BB354D is a mid, vivid red. Relative luminance 0.136; OKLCH L 53.6% C 0.170 H 14.9°. Best body text is #FFFFFF at 5.63:1 contrast (WCAG AA passes).

Color values

HEX	#BB354D
RGB	rgb(187, 53, 77)
HSL	hsl(349, 56%, 47%)
HSV	hsv(349, 72%, 73%)
CMYK	cmyk(0%, 71.7%, 58.8%, 26.7%)
CIE-LAB	lab(43.73, 54.62, 17.71)
CIE-LCH	lch(43.73, 57.42, 17.96°)
OKLab	oklab(53.63% 0.1641 0.0437)
OKLCH	oklch(53.63% 0.17 14.9)
XYZ	xyz(23.1084, 13.6501, 8.4377)
Luminance	0.1365 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BB354D #35BBA3

analogous

#BB3590 #BB354D #BB6035

triadic

#BB354D #4DBB35 #354DBB

tetradic

#BB354D #90BB35 #35BBA3 #6035BB

square

#BB354D #90BB35 #35BBA3 #6035BB

split-complementary

#BB354D #35BB60 #3590BB

monochromatic

#5C1A26 #8B2739 #BB354D #D15C71 #DE8C9B

Accessibility & contrast

On white

5.63

#BB354D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.73

#BB354D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BB354D

5.63:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BB354D	#FFFFFF	#000000	##FFFFFF
##BB354D	1.00	5.63	3.73	5.63
#FFFFFF	5.63	1.00	21.00	1.00
#000000	3.73	21.00	1.00	21.00
##FFFFFF	5.63	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#58564D

Deuteranopia (green-blind)

#7A714A

Tritanopia (blue-blind)

#CD103F

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #bb354d;
/* rgb */ color: rgb(187, 53, 77);
/* oklch */ color: oklch(53.6% 0.170 14.9);

Tailwind

colors: {
  custom: {
    50: '#d6767e',
    500: '#bb354d',
    950: '#000000',
  },
}

SCSS

$custom: #bb354d;
$custom-light: #d6767e;
$custom-dark: #000000;

JSON

{
  "hex": "#bb354d",
  "rgb": {
    "r": 187,
    "g": 53,
    "b": 77
  },
  "hsl": {
    "h": 349.254,
    "s": 55.833,
    "l": 47.059
  },
  "oklch": {
    "l": 0.53625,
    "c": 0.16976,
    "h": 14.9
  },
  "luminance": 0.13647
}

Semantic roles & 50–950 ramp

primary

#BB354D

secondary

#83C9BC

accent

#DFC449

background

#FEF7F7

surface

#FCEEEE

border

#D5C9C9

text

#16090A

muted

#847B7C

Preview Lab

Preview with #BB354D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →