#BB344D#BB344D

#BB344D is a mid, vivid red. Relative luminance 0.136; OKLCH L 53.5% C 0.171 H 14.7°. Best body text is #FFFFFF at 5.66:1 contrast (WCAG AA passes).

Color values

HEX	#BB344D
RGB	rgb(187, 52, 77)
HSL	hsl(349, 56%, 47%)
HSV	hsv(349, 72%, 73%)
CMYK	cmyk(0%, 72.2%, 58.8%, 26.7%)
CIE-LAB	lab(43.59, 54.99, 17.53)
CIE-LCH	lch(43.59, 57.72, 17.69°)
OKLab	oklab(53.53% 0.1652 0.0432)
OKLCH	oklch(53.53% 0.171 14.7)
XYZ	xyz(23.0633, 13.5599, 8.4226)
Luminance	0.1356 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BB344D #34BBA2

analogous

#BB3491 #BB344D #BB5F34

triadic

#BB344D #4DBB34 #344DBB

tetradic

#BB344D #91BB34 #34BBA2 #5F34BB

square

#BB344D #91BB34 #34BBA2 #5F34BB

split-complementary

#BB344D #34BB5F #3491BB

monochromatic

#5B1926 #8B2739 #BB344D #D15B71 #DF8B9A

Accessibility & contrast

On white

5.66

#BB344D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.71

#BB344D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BB344D

5.66:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BB344D	#FFFFFF	#000000	##FFFFFF
##BB344D	1.00	5.66	3.71	5.66
#FFFFFF	5.66	1.00	21.00	1.00
#000000	3.71	21.00	1.00	21.00
##FFFFFF	5.66	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#58554D

Deuteranopia (green-blind)

#7A7149

Tritanopia (blue-blind)

#CD0D3E

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #bb344d;
/* rgb */ color: rgb(187, 52, 77);
/* oklch */ color: oklch(53.5% 0.171 14.7);

Tailwind

colors: {
  custom: {
    50: '#d6767e',
    500: '#bb344d',
    950: '#000000',
  },
}

SCSS

$custom: #bb344d;
$custom-light: #d6767e;
$custom-dark: #000000;

JSON

{
  "hex": "#bb344d",
  "rgb": {
    "r": 187,
    "g": 52,
    "b": 77
  },
  "hsl": {
    "h": 348.889,
    "s": 56.485,
    "l": 46.863
  },
  "oklch": {
    "l": 0.53527,
    "c": 0.17079,
    "h": 14.7
  },
  "luminance": 0.13557
}

Semantic roles & 50–950 ramp

primary

#BB344D

secondary

#82C9BC

accent

#E0C448

background

#FEF7F7

surface

#FCEDEE

border

#D5C8C9

text

#16090A

muted

#847B7C

Preview Lab

Preview with #BB344D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →