#BB304D#BB304D
#BB304D is a mid, vivid red. Relative luminance 0.132; OKLCH L 53.2% C 0.175 H 13.8°. Best body text is #FFFFFF at 5.76:1 contrast (WCAG AA passes).
Color values
| HEX | #BB304D |
|---|---|
| RGB | rgb(187, 48, 77) |
| HSL | hsl(347, 59%, 46%) |
| HSV | hsv(347, 74%, 73%) |
| CMYK | cmyk(0%, 74.3%, 58.8%, 26.7%) |
| CIE-LAB | lab(43.09, 56.39, 16.85) |
| CIE-LCH | lch(43.09, 58.86, 16.64°) |
| OKLab | oklab(53.15% 0.1697 0.0417) |
| OKLCH | oklch(53.15% 0.175 13.8) |
| XYZ | xyz(22.8923, 13.2178, 8.3656) |
| Luminance | 0.1321 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Ruby
#CA0147
ΔE00 3.35
Rose Red
#BE013C
ΔE00 4.31
Lipstick
#D5174E
ΔE00 4.48
Dark Rose
#B5485D
ΔE00 4.70
Cardinal
#C41E3A
ΔE00 5.22
Dusty Red
#B9484E
ΔE00 5.51
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#BB304D #30BB9E
analogous
#BB3092 #BB304D #BB5830
triadic
#BB304D #4DBB30 #304DBB
tetradic
#BB304D #92BB30 #30BB9E #5830BB
square
#BB304D #92BB30 #30BB9E #5830BB
split-complementary
#BB304D #30BB58 #3092BB
monochromatic
#5A1725 #8A2339 #BB304D #D3556F #E08698
Accessibility & contrast
On white
5.76
#BB304D on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.64
#BB304D on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #BB304D
5.76:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##BB304D | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##BB304D | 1.00 | 5.76 | 3.64 | 5.76 |
| #FFFFFF | 5.76 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.64 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.76 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#55534D
Deuteranopia (green-blind)
#797049
Tritanopia (blue-blind)
#CD003C
Achromatopsia (no color)
#666666
Design tokens & code
CSS
--color: #bb304d; /* rgb */ color: rgb(187, 48, 77); /* oklch */ color: oklch(53.2% 0.175 13.8);
Tailwind
colors: {
custom: {
50: '#d6747e',
500: '#bb304d',
950: '#000000',
},
}SCSS
$custom: #bb304d; $custom-light: #d6747e; $custom-dark: #000000;
JSON
{
"hex": "#bb304d",
"rgb": {
"r": 187,
"g": 48,
"b": 77
},
"hsl": {
"h": 347.482,
"s": 59.149,
"l": 46.078
},
"oklch": {
"l": 0.53152,
"c": 0.17477,
"h": 13.8
},
"luminance": 0.13215
}Semantic roles & 50–950 ramp
primary
#BB304D
secondary
#7DC9BA
accent
#E2C245
background
#FEF7F7
surface
#FCEDEE
border
#D5C8C9
text
#160909
muted
#847B7B