#BB274A#BB274A
#BB274A is a mid, vivid red. Relative luminance 0.125; OKLCH L 52.3% C 0.183 H 13.5°. Best body text is #FFFFFF at 6.00:1 contrast (WCAG AA passes).
Color values
| HEX | #BB274A |
|---|---|
| RGB | rgb(187, 39, 74) |
| HSL | hsl(346, 65%, 44%) |
| HSV | hsv(346, 79%, 73%) |
| CMYK | cmyk(0%, 79.1%, 60.4%, 26.7%) |
| CIE-LAB | lab(42.02, 59.02, 17.29) |
| CIE-LCH | lch(42.02, 61.50, 16.33°) |
| OKLab | oklab(52.34% 0.1777 0.0425) |
| OKLCH | oklch(52.34% 0.183 13.5) |
| XYZ | xyz(22.4574, 12.5136, 7.7101) |
| Luminance | 0.1251 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Ruby
#CA0147
ΔE00 2.74
Rose Red
#BE013C
ΔE00 3.40
Lipstick
#D5174E
ΔE00 4.70
Rouge
#AB1239
ΔE00 4.91
Cardinal
#C41E3A
ΔE00 5.14
Raspberry (survey)
#B00149
ΔE00 5.33
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#BB274A #27BB98
analogous
#BB2794 #BB274A #BB4E27
triadic
#BB274A #4ABB27 #274ABB
tetradic
#BB274A #94BB27 #27BB98 #4E27BB
square
#BB274A #94BB27 #27BB98 #4E27BB
split-complementary
#BB274A #27BB4E #2794BB
monochromatic
#561222 #881C36 #BB274A #D94769 #E37992
Accessibility & contrast
On white
6.00
#BB274A on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.50
#BB274A on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #BB274A
6.00:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##BB274A | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##BB274A | 1.00 | 6.00 | 3.50 | 6.00 |
| #FFFFFF | 6.00 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.50 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.00 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#51504A
Deuteranopia (green-blind)
#776E46
Tritanopia (blue-blind)
#CD0036
Achromatopsia (no color)
#636363
Design tokens & code
CSS
--color: #bb274a; /* rgb */ color: rgb(187, 39, 74); /* oklch */ color: oklch(52.3% 0.183 13.5);
Tailwind
colors: {
custom: {
50: '#d7707c',
500: '#bb274a',
950: '#000000',
},
}SCSS
$custom: #bb274a; $custom-light: #d7707c; $custom-dark: #000000;
JSON
{
"hex": "#bb274a",
"rgb": {
"r": 187,
"g": 39,
"b": 74
},
"hsl": {
"h": 345.811,
"s": 65.487,
"l": 44.314
},
"oklch": {
"l": 0.52341,
"c": 0.18266,
"h": 13.5
},
"luminance": 0.1251
}Semantic roles & 50–950 ramp
primary
#BB274A
secondary
#73CBB6
accent
#E8C03F
background
#FEF7F7
surface
#FCEDEE
border
#D5C8C9
text
#160809
muted
#847B7B