#BB264A#BB264A
#BB264A is a mid, vivid red. Relative luminance 0.124; OKLCH L 52.3% C 0.183 H 13.3°. Best body text is #FFFFFF at 6.02:1 contrast (WCAG AA passes).
Color values
| HEX | #BB264A |
|---|---|
| RGB | rgb(187, 38, 74) |
| HSL | hsl(346, 66%, 44%) |
| HSV | hsv(346, 80%, 73%) |
| CMYK | cmyk(0%, 79.7%, 60.4%, 26.7%) |
| CIE-LAB | lab(41.92, 59.30, 17.16) |
| CIE-LCH | lch(41.92, 61.73, 16.14°) |
| OKLab | oklab(52.27% 0.1786 0.0422) |
| OKLCH | oklch(52.27% 0.183 13.3) |
| XYZ | xyz(22.4250, 12.4488, 7.6993) |
| Luminance | 0.1245 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Ruby
#CA0147
ΔE00 2.72
Rose Red
#BE013C
ΔE00 3.38
Lipstick
#D5174E
ΔE00 4.75
Rouge
#AB1239
ΔE00 4.87
Raspberry (survey)
#B00149
ΔE00 5.19
Cardinal
#C41E3A
ΔE00 5.24
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#BB264A #26BB97
analogous
#BB2695 #BB264A #BB4C26
triadic
#BB264A #4ABB26 #264ABB
tetradic
#BB264A #95BB26 #26BB97 #4C26BB
square
#BB264A #95BB26 #26BB97 #4C26BB
split-complementary
#BB264A #26BB4C #2695BB
monochromatic
#551122 #881C36 #BB264A #D94569 #E47892
Accessibility & contrast
On white
6.02
#BB264A on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.49
#BB264A on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #BB264A
6.02:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##BB264A | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##BB264A | 1.00 | 6.02 | 3.49 | 6.02 |
| #FFFFFF | 6.02 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.49 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.02 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#514F4A
Deuteranopia (green-blind)
#776E46
Tritanopia (blue-blind)
#CD0036
Achromatopsia (no color)
#636363
Design tokens & code
CSS
--color: #bb264a; /* rgb */ color: rgb(187, 38, 74); /* oklch */ color: oklch(52.3% 0.183 13.3);
Tailwind
colors: {
custom: {
50: '#d7707c',
500: '#bb264a',
950: '#000000',
},
}SCSS
$custom: #bb264a; $custom-light: #d7707c; $custom-dark: #000000;
JSON
{
"hex": "#bb264a",
"rgb": {
"r": 187,
"g": 38,
"b": 74
},
"hsl": {
"h": 345.503,
"s": 66.222,
"l": 44.118
},
"oklch": {
"l": 0.52267,
"c": 0.18348,
"h": 13.3
},
"luminance": 0.12445
}Semantic roles & 50–950 ramp
primary
#BB264A
secondary
#72CBB6
accent
#E9C03F
background
#FEF7F7
surface
#FCEDEE
border
#D5C8C9
text
#160809
muted
#847B7B