#B94A27#B94A27
#B94A27 is a mid, vivid red. Relative luminance 0.154; OKLCH L 55.2% C 0.152 H 37.5°. Best body text is #FFFFFF at 5.16:1 contrast (WCAG AA passes).
Color values
| HEX | #B94A27 |
|---|---|
| RGB | rgb(185, 74, 39) |
| HSL | hsl(14, 65%, 44%) |
| HSV | hsv(14, 79%, 73%) |
| CMYK | cmyk(0%, 60%, 78.9%, 27.5%) |
| CIE-LAB | lab(46.13, 43.00, 42.44) |
| CIE-LCH | lch(46.13, 60.42, 44.62°) |
| OKLab | oklab(55.18% 0.1204 0.0925) |
| OKLCH | oklch(55.18% 0.152 37.5) |
| XYZ | xyz(22.8250, 15.3615, 3.6822) |
| Luminance | 0.1536 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Rust
#B7410E
ΔE00 3.75
Brick Orange
#C14A09
ΔE00 5.24
Sienna
#A0522D
ΔE00 5.94
Rust (survey)
#A83C09
ΔE00 6.07
Rusty Red
#AF2F0D
ΔE00 6.22
Burnt Sienna
#B04E0F
ΔE00 6.47
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#B94A27 #2796B9
analogous
#B9274D #B94A27 #B99327
triadic
#B94A27 #27B94A #4A27B9
tetradic
#B94A27 #4DB927 #2796B9 #9327B9
square
#B94A27 #4DB927 #2796B9 #9327B9
split-complementary
#B94A27 #27B993 #274DB9
monochromatic
#542212 #86361C #B94A27 #D86845 #E39178
Accessibility & contrast
On white
5.16
#B94A27 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
4.07
#B94A27 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #B94A27
5.16:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##B94A27 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##B94A27 | 1.00 | 5.16 | 4.07 | 5.16 |
| #FFFFFF | 5.16 | 1.00 | 21.00 | 1.00 |
| #000000 | 4.07 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.16 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#695E22
Deuteranopia (green-blind)
#847723
Tritanopia (blue-blind)
#CB2F43
Achromatopsia (no color)
#6D6D6D
Design tokens & code
CSS
--color: #b94a27; /* rgb */ color: rgb(185, 74, 39); /* oklch */ color: oklch(55.2% 0.152 37.5);
Tailwind
colors: {
custom: {
50: '#d68064',
500: '#b94a27',
950: '#000000',
},
}SCSS
$custom: #b94a27; $custom-light: #d68064; $custom-dark: #000000;
JSON
{
"hex": "#b94a27",
"rgb": {
"r": 185,
"g": 74,
"b": 39
},
"hsl": {
"h": 14.384,
"s": 65.179,
"l": 43.922
},
"oklch": {
"l": 0.55182,
"c": 0.15184,
"h": 37.5
},
"luminance": 0.15358
}Semantic roles & 50–950 ramp
primary
#B94A27
secondary
#72B5CA
accent
#C0E840
background
#FEF8F6
surface
#FCEFEB
border
#D5CAC6
text
#160A05
muted
#847C7A