#B94327#B94327
#B94327 is a mid, vivid red. Relative luminance 0.145; OKLCH L 54.3% C 0.158 H 34.6°. Best body text is #FFFFFF at 5.39:1 contrast (WCAG AA passes).
Color values
| HEX | #B94327 |
|---|---|
| RGB | rgb(185, 67, 39) |
| HSL | hsl(12, 65%, 44%) |
| HSV | hsv(12, 79%, 73%) |
| CMYK | cmyk(0%, 63.8%, 78.9%, 27.5%) |
| CIE-LAB | lab(44.91, 46.22, 41.22) |
| CIE-LCH | lch(44.91, 61.93, 41.72°) |
| OKLab | oklab(54.27% 0.1303 0.0899) |
| OKLCH | oklch(54.27% 0.158 34.6) |
| XYZ | xyz(22.3834, 14.4783, 3.5350) |
| Luminance | 0.1447 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Rust
#B7410E
ΔE00 4.78
Rusty Red
#AF2F0D
ΔE00 5.12
Rust (survey)
#A83C09
ΔE00 6.40
Brick
#A03623
ΔE00 6.43
Brownish Red
#9E3623
ΔE00 6.77
Rust Red
#AA2704
ΔE00 6.87
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#B94327 #279DB9
analogous
#B92754 #B94327 #B98C27
triadic
#B94327 #27B943 #4327B9
tetradic
#B94327 #54B927 #279DB9 #8C27B9
square
#B94327 #54B927 #279DB9 #8C27B9
split-complementary
#B94327 #27B98C #2754B9
monochromatic
#541E12 #86311C #B94327 #D86145 #E38C78
Accessibility & contrast
On white
5.39
#B94327 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.89
#B94327 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #B94327
5.39:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##B94327 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##B94327 | 1.00 | 5.39 | 3.89 | 5.39 |
| #FFFFFF | 5.39 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.89 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.39 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#655A23
Deuteranopia (green-blind)
#827422
Tritanopia (blue-blind)
#CC233D
Achromatopsia (no color)
#6A6A6A
Design tokens & code
CSS
--color: #b94327; /* rgb */ color: rgb(185, 67, 39); /* oklch */ color: oklch(54.3% 0.158 34.6);
Tailwind
colors: {
custom: {
50: '#d67c63',
500: '#b94327',
950: '#000000',
},
}SCSS
$custom: #b94327; $custom-light: #d67c63; $custom-dark: #000000;
JSON
{
"hex": "#b94327",
"rgb": {
"r": 185,
"g": 67,
"b": 39
},
"hsl": {
"h": 11.507,
"s": 65.179,
"l": 43.922
},
"oklch": {
"l": 0.54266,
"c": 0.1583,
"h": 34.6
},
"luminance": 0.14475
}Semantic roles & 50–950 ramp
primary
#B94327
secondary
#72B9CA
accent
#C8E840
background
#FEF7F6
surface
#FCEEEB
border
#D5C9C6
text
#160A05
muted
#847C7A