#B940AF#B940AF

#B940AF is a mid, vivid purple. Relative luminance 0.171; OKLCH L 58.1% C 0.200 H 331.3°. Best body text is #FFFFFF at 4.76:1 contrast (WCAG AA passes).

Color values

HEX	#B940AF
RGB	rgb(185, 64, 175)
HSL	hsl(305, 49%, 49%)
HSV	hsv(305, 65%, 73%)
CMYK	cmyk(0%, 65.4%, 5.4%, 27.5%)
CIE-LAB	lab(48.36, 61.42, -34.96)
CIE-LCH	lch(48.36, 70.67, 330.36°)
OKLab	oklab(58.09% 0.1752 -0.096)
OKLCH	oklch(58.09% 0.2 331.3)
XYZ	xyz(29.5788, 17.0784, 42.2877)
Luminance	0.1708 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B940AF #40B94A

analogous

#8740B9 #B940AF #B94073

triadic

#B940AF #AFB940 #40AFB9

tetradic

#B940AF #B98740 #40B94A #4073B9

square

#B940AF #B98740 #40B94A #4073B9

split-complementary

#B940AF #73B940 #40B987

monochromatic

#5E2159 #8C3084 #B940AF #CC6BC4 #DB98D6

Accessibility & contrast

On white

4.76

#B940AF on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.42

#B940AF on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B940AF

4.76:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B940AF	#FFFFFF	#000000	##FFFFFF
##B940AF	1.00	4.76	4.42	4.76
#FFFFFF	4.76	1.00	21.00	1.00
#000000	4.42	21.00	1.00	21.00
##FFFFFF	4.76	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3868B2

Deuteranopia (green-blind)

#6379AC

Tritanopia (blue-blind)

#C04C72

Achromatopsia (no color)

#737373

Design tokens & code

CSS

--color: #b940af;
/* rgb */ color: rgb(185, 64, 175);
/* oklch */ color: oklch(58.1% 0.200 331.3);

Tailwind

colors: {
  custom: {
    50: '#d17ec7',
    500: '#b940af',
    950: '#000000',
  },
}

SCSS

$custom: #b940af;
$custom-light: #d17ec7;
$custom-dark: #000000;

JSON

{
  "hex": "#b940af",
  "rgb": {
    "r": 185,
    "g": 64,
    "b": 175
  },
  "hsl": {
    "h": 304.959,
    "s": 48.594,
    "l": 48.824
  },
  "oklch": {
    "l": 0.58087,
    "c": 0.19975,
    "h": 331.3
  },
  "luminance": 0.17076
}

Semantic roles & 50–950 ramp

primary

#B940AF

secondary

#8EC792

accent

#D85B50

background

#FDF8FC

surface

#FAEFF8

border

#D3CAD1

text

#140B13

muted

#837C82

Preview Lab

Preview with #B940AF

Body copy rendered with the generated semantic roles for this colour.

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