#B940AE#B940AE

#B940AE is a mid, vivid purple. Relative luminance 0.170; OKLCH L 58.0% C 0.199 H 331.6°. Best body text is #FFFFFF at 4.76:1 contrast (WCAG AA passes).

Color values

HEX	#B940AE
RGB	rgb(185, 64, 174)
HSL	hsl(305, 49%, 49%)
HSV	hsv(305, 65%, 73%)
CMYK	cmyk(0%, 65.4%, 5.9%, 27.5%)
CIE-LAB	lab(48.31, 61.26, -34.45)
CIE-LCH	lch(48.31, 70.28, 330.65°)
OKLab	oklab(58.04% 0.1751 -0.0945)
OKLCH	oklch(58.04% 0.199 331.6)
XYZ	xyz(29.4809, 17.0393, 41.7724)
Luminance	0.1704 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B940AE #40B94B

analogous

#8840B9 #B940AE #B94072

triadic

#B940AE #AEB940 #40AEB9

tetradic

#B940AE #B98840 #40B94B #4072B9

square

#B940AE #B98840 #40B94B #4072B9

split-complementary

#B940AE #72B940 #40B988

monochromatic

#5E2158 #8C3083 #B940AE #CC6BC3 #DB98D5

Accessibility & contrast

On white

4.76

#B940AE on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.41

#B940AE on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B940AE

4.76:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B940AE	#FFFFFF	#000000	##FFFFFF
##B940AE	1.00	4.76	4.41	4.76
#FFFFFF	4.76	1.00	21.00	1.00
#000000	4.41	21.00	1.00	21.00
##FFFFFF	4.76	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3968B1

Deuteranopia (green-blind)

#6379AB

Tritanopia (blue-blind)

#C04C71

Achromatopsia (no color)

#737373

Design tokens & code

CSS

--color: #b940ae;
/* rgb */ color: rgb(185, 64, 174);
/* oklch */ color: oklch(58.0% 0.199 331.6);

Tailwind

colors: {
  custom: {
    50: '#d17ec6',
    500: '#b940ae',
    950: '#000000',
  },
}

SCSS

$custom: #b940ae;
$custom-light: #d17ec6;
$custom-dark: #000000;

JSON

{
  "hex": "#b940ae",
  "rgb": {
    "r": 185,
    "g": 64,
    "b": 174
  },
  "hsl": {
    "h": 305.455,
    "s": 48.594,
    "l": 48.824
  },
  "oklch": {
    "l": 0.58035,
    "c": 0.19897,
    "h": 331.6
  },
  "luminance": 0.17037
}

Semantic roles & 50–950 ramp

primary

#B940AE

secondary

#8EC793

accent

#D85C50

background

#FDF8FC

surface

#FAEFF8

border

#D3CAD1

text

#140B13

muted

#837C82

Preview Lab

Preview with #B940AE

Body copy rendered with the generated semantic roles for this colour.

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