#B940AD#B940AD

#B940AD is a mid, vivid purple. Relative luminance 0.170; OKLCH L 58.0% C 0.198 H 332.0°. Best body text is #FFFFFF at 4.77:1 contrast (WCAG AA passes).

Color values

HEX	#B940AD
RGB	rgb(185, 64, 173)
HSL	hsl(306, 49%, 49%)
HSV	hsv(306, 65%, 73%)
CMYK	cmyk(0%, 65.4%, 6.5%, 27.5%)
CIE-LAB	lab(48.26, 61.10, -33.94)
CIE-LCH	lch(48.26, 69.89, 330.95°)
OKLab	oklab(57.98% 0.175 -0.0931)
OKLCH	oklch(57.98% 0.198 332)
XYZ	xyz(29.3838, 17.0005, 41.2609)
Luminance	0.1700 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B940AD #40B94C

analogous

#8940B9 #B940AD #B94071

triadic

#B940AD #ADB940 #40ADB9

tetradic

#B940AD #B98940 #40B94C #4071B9

square

#B940AD #B98940 #40B94C #4071B9

split-complementary

#B940AD #71B940 #40B989

monochromatic

#5E2158 #8C3082 #B940AD #CC6BC2 #DB98D5

Accessibility & contrast

On white

4.77

#B940AD on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.40

#B940AD on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B940AD

4.77:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B940AD	#FFFFFF	#000000	##FFFFFF
##B940AD	1.00	4.77	4.40	4.77
#FFFFFF	4.77	1.00	21.00	1.00
#000000	4.40	21.00	1.00	21.00
##FFFFFF	4.77	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3A68B0

Deuteranopia (green-blind)

#6479AA

Tritanopia (blue-blind)

#C14C71

Achromatopsia (no color)

#737373

Design tokens & code

CSS

--color: #b940ad;
/* rgb */ color: rgb(185, 64, 173);
/* oklch */ color: oklch(58.0% 0.198 332.0);

Tailwind

colors: {
  custom: {
    50: '#d17ec6',
    500: '#b940ad',
    950: '#000000',
  },
}

SCSS

$custom: #b940ad;
$custom-light: #d17ec6;
$custom-dark: #000000;

JSON

{
  "hex": "#b940ad",
  "rgb": {
    "r": 185,
    "g": 64,
    "b": 173
  },
  "hsl": {
    "h": 305.95,
    "s": 48.594,
    "l": 48.824
  },
  "oklch": {
    "l": 0.57984,
    "c": 0.19819,
    "h": 332
  },
  "luminance": 0.16998
}

Semantic roles & 50–950 ramp

primary

#B940AD

secondary

#8EC793

accent

#D85D50

background

#FDF8FC

surface

#FAEFF8

border

#D3CAD1

text

#140B13

muted

#837C82

Preview Lab

Preview with #B940AD

Body copy rendered with the generated semantic roles for this colour.

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