#B940AC#B940AC

#B940AC is a mid, vivid purple. Relative luminance 0.170; OKLCH L 57.9% C 0.197 H 332.4°. Best body text is #FFFFFF at 4.78:1 contrast (WCAG AA passes).

Color values

HEX	#B940AC
RGB	rgb(185, 64, 172)
HSL	hsl(306, 49%, 49%)
HSV	hsv(306, 65%, 73%)
CMYK	cmyk(0%, 65.4%, 7%, 27.5%)
CIE-LAB	lab(48.21, 60.94, -33.42)
CIE-LCH	lch(48.21, 69.50, 331.26°)
OKLab	oklab(57.93% 0.1749 -0.0916)
OKLCH	oklch(57.93% 0.197 332.4)
XYZ	xyz(29.2874, 16.9619, 40.7532)
Luminance	0.1696 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B940AC #40B94D

analogous

#8A40B9 #B940AC #B94070

triadic

#B940AC #ACB940 #40ACB9

tetradic

#B940AC #B98A40 #40B94D #4070B9

square

#B940AC #B98A40 #40B94D #4070B9

split-complementary

#B940AC #70B940 #40B98A

monochromatic

#5E2157 #8C3082 #B940AC #CC6BC1 #DB98D4

Accessibility & contrast

On white

4.78

#B940AC on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.39

#B940AC on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B940AC

4.78:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B940AC	#FFFFFF	#000000	##FFFFFF
##B940AC	1.00	4.78	4.39	4.78
#FFFFFF	4.78	1.00	21.00	1.00
#000000	4.39	21.00	1.00	21.00
##FFFFFF	4.78	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3B67AF

Deuteranopia (green-blind)

#6479A9

Tritanopia (blue-blind)

#C14B70

Achromatopsia (no color)

#727272

Design tokens & code

CSS

--color: #b940ac;
/* rgb */ color: rgb(185, 64, 172);
/* oklch */ color: oklch(57.9% 0.197 332.4);

Tailwind

colors: {
  custom: {
    50: '#d17ec5',
    500: '#b940ac',
    950: '#000000',
  },
}

SCSS

$custom: #b940ac;
$custom-light: #d17ec5;
$custom-dark: #000000;

JSON

{
  "hex": "#b940ac",
  "rgb": {
    "r": 185,
    "g": 64,
    "b": 172
  },
  "hsl": {
    "h": 306.446,
    "s": 48.594,
    "l": 48.824
  },
  "oklch": {
    "l": 0.57933,
    "c": 0.19743,
    "h": 332.4
  },
  "luminance": 0.1696
}

Semantic roles & 50–950 ramp

primary

#B940AC

secondary

#8EC794

accent

#D85E50

background

#FDF8FC

surface

#FAEFF8

border

#D3CAD1

text

#140B13

muted

#837C82

Preview Lab

Preview with #B940AC

Body copy rendered with the generated semantic roles for this colour.

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