#B940AA#B940AA

#B940AA is a mid, vivid purple. Relative luminance 0.169; OKLCH L 57.8% C 0.196 H 333.1°. Best body text is #FFFFFF at 4.80:1 contrast (WCAG AA passes).

Color values

HEX	#B940AA
RGB	rgb(185, 64, 170)
HSL	hsl(307, 49%, 49%)
HSV	hsv(307, 65%, 73%)
CMYK	cmyk(0%, 65.4%, 8.1%, 27.5%)
CIE-LAB	lab(48.12, 60.62, -32.40)
CIE-LCH	lch(48.12, 68.73, 331.88°)
OKLab	oklab(57.83% 0.1747 -0.0887)
OKLCH	oklch(57.83% 0.196 333.1)
XYZ	xyz(29.0968, 16.8856, 39.7492)
Luminance	0.1688 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B940AA #40B94F

analogous

#8C40B9 #B940AA #B9406E

triadic

#B940AA #AAB940 #40AAB9

tetradic

#B940AA #B98C40 #40B94F #406EB9

square

#B940AA #B98C40 #40B94F #406EB9

split-complementary

#B940AA #6EB940 #40B98C

monochromatic

#5E2156 #8C3080 #B940AA #CC6BC0 #DB98D3

Accessibility & contrast

On white

4.80

#B940AA on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.38

#B940AA on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B940AA

4.80:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B940AA	#FFFFFF	#000000	##FFFFFF
##B940AA	1.00	4.80	4.38	4.80
#FFFFFF	4.80	1.00	21.00	1.00
#000000	4.38	21.00	1.00	21.00
##FFFFFF	4.80	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3C67AD

Deuteranopia (green-blind)

#6578A7

Tritanopia (blue-blind)

#C14A6F

Achromatopsia (no color)

#727272

Design tokens & code

CSS

--color: #b940aa;
/* rgb */ color: rgb(185, 64, 170);
/* oklch */ color: oklch(57.8% 0.196 333.1);

Tailwind

colors: {
  custom: {
    50: '#d17ec3',
    500: '#b940aa',
    950: '#000000',
  },
}

SCSS

$custom: #b940aa;
$custom-light: #d17ec3;
$custom-dark: #000000;

JSON

{
  "hex": "#b940aa",
  "rgb": {
    "r": 185,
    "g": 64,
    "b": 170
  },
  "hsl": {
    "h": 307.438,
    "s": 48.594,
    "l": 48.824
  },
  "oklch": {
    "l": 0.57831,
    "c": 0.19589,
    "h": 333.1
  },
  "luminance": 0.16883
}

Semantic roles & 50–950 ramp

primary

#B940AA

secondary

#8EC795

accent

#D86150

background

#FDF8FC

surface

#FAEFF8

border

#D3CAD1

text

#140B12

muted

#837C81

Preview Lab

Preview with #B940AA

Body copy rendered with the generated semantic roles for this colour.

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