#B940A1#B940A1

#B940A1 is a mid, vivid pink. Relative luminance 0.166; OKLCH L 57.4% C 0.189 H 336.5°. Best body text is #FFFFFF at 4.87:1 contrast (WCAG AA passes).

Color values

HEX	#B940A1
RGB	rgb(185, 64, 161)
HSL	hsl(312, 49%, 49%)
HSV	hsv(312, 65%, 73%)
CMYK	cmyk(0%, 65.4%, 13%, 27.5%)
CIE-LAB	lab(47.70, 59.22, -27.73)
CIE-LCH	lch(47.70, 65.39, 334.91°)
OKLab	oklab(57.39% 0.1736 -0.0753)
OKLCH	oklch(57.39% 0.189 336.5)
XYZ	xyz(28.2744, 16.5567, 35.4179)
Luminance	0.1655 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B940A1 #40B958

analogous

#9540B9 #B940A1 #B94065

triadic

#B940A1 #A1B940 #40A1B9

tetradic

#B940A1 #B99540 #40B958 #4065B9

square

#B940A1 #B99540 #40B958 #4065B9

split-complementary

#B940A1 #65B940 #40B995

monochromatic

#5E2152 #8C3079 #B940A1 #CC6BB8 #DB98CE

Accessibility & contrast

On white

4.87

#B940A1 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.31

#B940A1 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B940A1

4.87:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B940A1	#FFFFFF	#000000	##FFFFFF
##B940A1	1.00	4.87	4.31	4.87
#FFFFFF	4.87	1.00	21.00	1.00
#000000	4.31	21.00	1.00	21.00
##FFFFFF	4.87	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4265A4

Deuteranopia (green-blind)

#69789E

Tritanopia (blue-blind)

#C2476B

Achromatopsia (no color)

#717171

Design tokens & code

CSS

--color: #b940a1;
/* rgb */ color: rgb(185, 64, 161);
/* oklch */ color: oklch(57.4% 0.189 336.5);

Tailwind

colors: {
  custom: {
    50: '#d17dbd',
    500: '#b940a1',
    950: '#000000',
  },
}

SCSS

$custom: #b940a1;
$custom-light: #d17dbd;
$custom-dark: #000000;

JSON

{
  "hex": "#b940a1",
  "rgb": {
    "r": 185,
    "g": 64,
    "b": 161
  },
  "hsl": {
    "h": 311.901,
    "s": 48.594,
    "l": 48.824
  },
  "oklch": {
    "l": 0.5739,
    "c": 0.18918,
    "h": 336.5
  },
  "luminance": 0.16554
}

Semantic roles & 50–950 ramp

primary

#B940A1

secondary

#8EC799

accent

#D86B50

background

#FDF8FB

surface

#FAEFF6

border

#D3CAD0

text

#140A12

muted

#837C81

Preview Lab

Preview with #B940A1

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →