#B74390#B74390

#B74390 is a mid, vivid pink. Relative luminance 0.161; OKLCH L 56.7% C 0.172 H 343.3°. Best body text is #FFFFFF at 4.98:1 contrast (WCAG AA passes).

Color values

HEX	#B74390
RGB	rgb(183, 67, 144)
HSL	hsl(320, 46%, 49%)
HSV	hsv(320, 63%, 72%)
CMYK	cmyk(0%, 63.4%, 21.3%, 28.2%)
CIE-LAB	lab(47.10, 54.94, -18.52)
CIE-LCH	lch(47.10, 57.98, 341.37°)
OKLab	oklab(56.66% 0.1646 -0.0494)
OKLCH	oklch(56.66% 0.172 343.3)
XYZ	xyz(26.5704, 16.0977, 28.0880)
Luminance	0.1610 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B74390 #43B76A

analogous

#A443B7 #B74390 #B74356

triadic

#B74390 #90B743 #4390B7

tetradic

#B74390 #B7A443 #43B76A #4356B7

square

#B74390 #B7A443 #43B76A #4356B7

split-complementary

#B74390 #56B743 #43B7A4

monochromatic

#5D2249 #8A336D #B74390 #CA6DAB #DA9AC5

Accessibility & contrast

On white

4.98

#B74390 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.22

#B74390 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B74390

4.98:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B74390	#FFFFFF	#000000	##FFFFFF
##B74390	1.00	4.98	4.22	4.98
#FFFFFF	4.98	1.00	21.00	1.00
#000000	4.22	21.00	1.00	21.00
##FFFFFF	4.98	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4D6392

Deuteranopia (green-blind)

#6F778D

Tritanopia (blue-blind)

#C24363

Achromatopsia (no color)

#707070

Design tokens & code

CSS

--color: #b74390;
/* rgb */ color: rgb(183, 67, 144);
/* oklch */ color: oklch(56.7% 0.172 343.3);

Tailwind

colors: {
  custom: {
    50: '#d07eb0',
    500: '#b74390',
    950: '#000000',
  },
}

SCSS

$custom: #b74390;
$custom-light: #d07eb0;
$custom-dark: #000000;

JSON

{
  "hex": "#b74390",
  "rgb": {
    "r": 183,
    "g": 67,
    "b": 144
  },
  "hsl": {
    "h": 320.172,
    "s": 46.4,
    "l": 49.02
  },
  "oklch": {
    "l": 0.56656,
    "c": 0.17188,
    "h": 343.3
  },
  "luminance": 0.16095
}

Semantic roles & 50–950 ramp

primary

#B74390

secondary

#90C6A2

accent

#D67E52

background

#FDF8FA

surface

#FAEFF5

border

#D3CACF

text

#140A10

muted

#837C7F

Preview Lab

Preview with #B74390

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →