#B740D3#B740D3

#B740D3 is a mid, highly saturated purple. Relative luminance 0.184; OKLCH L 59.9% C 0.229 H 319.3°. Best body text is #000000 at 4.69:1 contrast (WCAG AA passes).

Color values

HEX	#B740D3
RGB	rgb(183, 64, 211)
HSL	hsl(289, 63%, 54%)
HSV	hsv(289, 70%, 83%)
CMYK	cmyk(13.3%, 69.7%, 0%, 17.3%)
CIE-LAB	lab(50.02, 67.25, -53.20)
CIE-LCH	lch(50.02, 85.75, 321.65°)
OKLab	oklab(59.86% 0.1733 -0.1491)
OKLCH	oklch(59.86% 0.229 319.3)
XYZ	xyz(33.1182, 18.4388, 63.4300)
Luminance	0.1844 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B740D3 #5CD340

analogous

#6E40D3 #B740D3 #D340A6

triadic

#B740D3 #D3B740 #40D3B7

tetradic

#B740D3 #D36E40 #5CD340 #40A6D3

square

#B740D3 #D36E40 #5CD340 #40A6D3

split-complementary

#B740D3 #A6D340 #40D36E

monochromatic

#6A1D7C #9428AE #B740D3 #CA72DE #DDA3EA

Accessibility & contrast

On white

4.48

#B740D3 on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

4.69

#B740D3 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #B740D3

4.69:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B740D3	#FFFFFF	#000000	##000000
##B740D3	1.00	4.48	4.69	4.69
#FFFFFF	4.48	1.00	21.00	21.00
#000000	4.69	21.00	1.00	1.00
##000000	4.69	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#006FD7

Deuteranopia (green-blind)

#4B7BD0

Tritanopia (blue-blind)

#B75C85

Achromatopsia (no color)

#777777

Design tokens & code

CSS

--color: #b740d3;
/* rgb */ color: rgb(183, 64, 211);
/* oklch */ color: oklch(59.9% 0.229 319.3);

Tailwind

colors: {
  custom: {
    50: '#d07fe1',
    500: '#b740d3',
    950: '#000000',
  },
}

SCSS

$custom: #b740d3;
$custom-light: #d07fe1;
$custom-dark: #000000;

JSON

{
  "hex": "#b740d3",
  "rgb": {
    "r": 183,
    "g": 64,
    "b": 211
  },
  "hsl": {
    "h": 288.571,
    "s": 62.553,
    "l": 53.922
  },
  "oklch": {
    "l": 0.59861,
    "c": 0.22862,
    "h": 319.3
  },
  "luminance": 0.18437
}

Semantic roles & 50–950 ramp

primary

#B740D3

secondary

#A4D798

accent

#E64261

background

#FDF8FD

surface

#FAEFFB

border

#D3CAD4

text

#140B15

muted

#837C83

Preview Lab

Preview with #B740D3

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →