#B740BA#B740BA

#B740BA is a mid, highly saturated purple. Relative luminance 0.173; OKLCH L 58.4% C 0.207 H 326.8°. Best body text is #FFFFFF at 4.71:1 contrast (WCAG AA passes).

Color values

HEX	#B740BA
RGB	rgb(183, 64, 186)
HSL	hsl(299, 49%, 49%)
HSV	hsv(299, 66%, 73%)
CMYK	cmyk(1.6%, 65.6%, 0%, 27.1%)
CIE-LAB	lab(48.61, 62.78, -41.01)
CIE-LCH	lch(48.61, 74.99, 326.84°)
OKLab	oklab(58.39% 0.1737 -0.1136)
OKLCH	oklch(58.39% 0.207 326.8)
XYZ	xyz(30.2242, 17.2812, 48.1885)
Luminance	0.1728 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B740BA #43BA40

analogous

#7A40BA #B740BA #BA4080

triadic

#B740BA #BAB740 #40BAB7

tetradic

#B740BA #BA7A40 #43BA40 #4080BA

square

#B740BA #BA7A40 #43BA40 #4080BA

split-complementary

#B740BA #80BA40 #40BA7A

monochromatic

#5D215F #8A308C #B740BA #CA6BCC #DA99DC

Accessibility & contrast

On white

4.71

#B740BA on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.46

#B740BA on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B740BA

4.71:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B740BA	#FFFFFF	#000000	##FFFFFF
##B740BA	1.00	4.71	4.46	4.71
#FFFFFF	4.71	1.00	21.00	1.00
#000000	4.46	21.00	1.00	21.00
##FFFFFF	4.71	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2C6ABE

Deuteranopia (green-blind)

#5C79B7

Tritanopia (blue-blind)

#BC5178

Achromatopsia (no color)

#737373

Design tokens & code

CSS

--color: #b740ba;
/* rgb */ color: rgb(183, 64, 186);
/* oklch */ color: oklch(58.4% 0.207 326.8);

Tailwind

colors: {
  custom: {
    50: '#d07ecf',
    500: '#b740ba',
    950: '#000000',
  },
}

SCSS

$custom: #b740ba;
$custom-light: #d07ecf;
$custom-dark: #000000;

JSON

{
  "hex": "#b740ba",
  "rgb": {
    "r": 183,
    "g": 64,
    "b": 186
  },
  "hsl": {
    "h": 298.525,
    "s": 48.8,
    "l": 49.02
  },
  "oklch": {
    "l": 0.58392,
    "c": 0.20749,
    "h": 326.8
  },
  "luminance": 0.17279
}

Semantic roles & 50–950 ramp

primary

#B740BA

secondary

#90C88E

accent

#D84F53

background

#FDF8FC

surface

#FAEFF9

border

#D3CAD2

text

#140B14

muted

#837C82

Preview Lab

Preview with #B740BA

Body copy rendered with the generated semantic roles for this colour.

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