#B73FA4#B73FA4

#B73FA4 is a mid, vivid purple. Relative luminance 0.163; OKLCH L 57.1% C 0.191 H 334.7°. Best body text is #FFFFFF at 4.93:1 contrast (WCAG AA passes).

Color values

HEX	#B73FA4
RGB	rgb(183, 63, 164)
HSL	hsl(310, 49%, 48%)
HSV	hsv(310, 66%, 72%)
CMYK	cmyk(0%, 65.6%, 10.4%, 28.2%)
CIE-LAB	lab(47.37, 59.57, -30.03)
CIE-LCH	lch(47.37, 66.71, 333.24°)
OKLab	oklab(57.14% 0.1731 -0.0819)
OKLCH	oklch(57.14% 0.191 334.7)
XYZ	xyz(28.0070, 16.3049, 36.7869)
Luminance	0.1630 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B73FA4 #3FB752

analogous

#8E3FB7 #B73FA4 #B73F68

triadic

#B73FA4 #A4B73F #3FA4B7

tetradic

#B73FA4 #B78E3F #3FB752 #3F68B7

square

#B73FA4 #B78E3F #3FB752 #3F68B7

split-complementary

#B73FA4 #68B73F #3FB78E

monochromatic

#5C2052 #892F7B #B73FA4 #CB68BB #DB96D0

Accessibility & contrast

On white

4.93

#B73FA4 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.26

#B73FA4 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B73FA4

4.93:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B73FA4	#FFFFFF	#000000	##FFFFFF
##B73FA4	1.00	4.93	4.26	4.93
#FFFFFF	4.93	1.00	21.00	1.00
#000000	4.26	21.00	1.00	21.00
##FFFFFF	4.93	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3E65A7

Deuteranopia (green-blind)

#6677A1

Tritanopia (blue-blind)

#C0486C

Achromatopsia (no color)

#707070

Design tokens & code

CSS

--color: #b73fa4;
/* rgb */ color: rgb(183, 63, 164);
/* oklch */ color: oklch(57.1% 0.191 334.7);

Tailwind

colors: {
  custom: {
    50: '#d07dbf',
    500: '#b73fa4',
    950: '#000000',
  },
}

SCSS

$custom: #b73fa4;
$custom-light: #d07dbf;
$custom-dark: #000000;

JSON

{
  "hex": "#b73fa4",
  "rgb": {
    "r": 183,
    "g": 63,
    "b": 164
  },
  "hsl": {
    "h": 309.5,
    "s": 48.78,
    "l": 48.235
  },
  "oklch": {
    "l": 0.57136,
    "c": 0.19146,
    "h": 334.7
  },
  "luminance": 0.16303
}

Semantic roles & 50–950 ramp

primary

#B73FA4

secondary

#8BC695

accent

#D8654F

background

#FDF8FB

surface

#FAEFF7

border

#D3CAD0

text

#140A12

muted

#837C81

Preview Lab

Preview with #B73FA4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →