#B73F27#B73F27
#B73F27 is a mid, vivid red. Relative luminance 0.138; OKLCH L 53.4% C 0.160 H 33.2°. Best body text is #FFFFFF at 5.59:1 contrast (WCAG AA passes).
Color values
| HEX | #B73F27 |
|---|---|
| RGB | rgb(183, 63, 39) |
| HSL | hsl(10, 65%, 44%) |
| HSV | hsv(10, 79%, 72%) |
| CMYK | cmyk(0%, 65.6%, 78.7%, 28.2%) |
| CIE-LAB | lab(43.90, 47.27, 40.08) |
| CIE-LCH | lch(43.90, 61.97, 40.30°) |
| OKLab | oklab(53.44% 0.1338 0.0876) |
| OKLCH | oklch(53.44% 0.16 33.2) |
| XYZ | xyz(21.6746, 13.7719, 3.4360) |
| Luminance | 0.1377 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Rusty Red
#AF2F0D
ΔE00 4.66
Brick
#A03623
ΔE00 5.39
Rust
#B7410E
ΔE00 5.63
Brownish Red
#9E3623
ΔE00 5.76
Firebrick
#B22222
ΔE00 6.16
Rust Red
#AA2704
ΔE00 6.31
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#B73F27 #279FB7
analogous
#B72757 #B73F27 #B78727
triadic
#B73F27 #27B73F #3F27B7
tetradic
#B73F27 #57B727 #279FB7 #8727B7
square
#B73F27 #57B727 #279FB7 #8727B7
split-complementary
#B73F27 #27B787 #2757B7
monochromatic
#521C11 #852E1C #B73F27 #D75D44 #E28876
Accessibility & contrast
On white
5.59
#B73F27 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.75
#B73F27 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #B73F27
5.59:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##B73F27 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##B73F27 | 1.00 | 5.59 | 3.75 | 5.59 |
| #FFFFFF | 5.59 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.75 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.59 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#615723
Deuteranopia (green-blind)
#7F7222
Tritanopia (blue-blind)
#C91D3A
Achromatopsia (no color)
#686868
Design tokens & code
CSS
--color: #b73f27; /* rgb */ color: rgb(183, 63, 39); /* oklch */ color: oklch(53.4% 0.160 33.2);
Tailwind
colors: {
custom: {
50: '#d57a63',
500: '#b73f27',
950: '#000000',
},
}SCSS
$custom: #b73f27; $custom-light: #d57a63; $custom-dark: #000000;
JSON
{
"hex": "#b73f27",
"rgb": {
"r": 183,
"g": 63,
"b": 39
},
"hsl": {
"h": 10,
"s": 64.865,
"l": 43.529
},
"oklch": {
"l": 0.53442,
"c": 0.15986,
"h": 33.2
},
"luminance": 0.13769
}Semantic roles & 50–950 ramp
primary
#B73F27
secondary
#70BBC9
accent
#CCE840
background
#FEF7F5
surface
#FCEEEA
border
#D5C9C6
text
#160A05
muted
#847C79