#B73EB4#B73EB4

#B73EB4 is a mid, highly saturated purple. Relative luminance 0.168; OKLCH L 57.9% C 0.205 H 328.9°. Best body text is #FFFFFF at 4.81:1 contrast (WCAG AA passes).

Color values

HEX	#B73EB4
RGB	rgb(183, 62, 180)
HSL	hsl(301, 49%, 48%)
HSV	hsv(301, 66%, 72%)
CMYK	cmyk(0%, 66.1%, 1.6%, 28.2%)
CIE-LAB	lab(48.02, 62.54, -38.44)
CIE-LCH	lch(48.02, 73.41, 328.42°)
OKLab	oklab(57.86% 0.1756 -0.1061)
OKLCH	oklch(57.86% 0.205 328.9)
XYZ	xyz(29.4890, 16.8099, 44.8626)
Luminance	0.1681 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B73EB4 #3EB741

analogous

#7E3EB7 #B73EB4 #B73E77

triadic

#B73EB4 #B4B73E #3EB4B7

tetradic

#B73EB4 #B77E3E #3EB741 #3E77B7

square

#B73EB4 #B77E3E #3EB741 #3E77B7

split-complementary

#B73EB4 #77B73E #3EB77E

monochromatic

#5C1F5A #892F87 #B73EB4 #CB67C9 #DB94D9

Accessibility & contrast

On white

4.81

#B73EB4 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.36

#B73EB4 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B73EB4

4.81:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B73EB4	#FFFFFF	#000000	##FFFFFF
##B73EB4	1.00	4.81	4.36	4.81
#FFFFFF	4.81	1.00	21.00	1.00
#000000	4.36	21.00	1.00	21.00
##FFFFFF	4.81	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3068B7

Deuteranopia (green-blind)

#5E78B1

Tritanopia (blue-blind)

#BD4D74

Achromatopsia (no color)

#727272

Design tokens & code

CSS

--color: #b73eb4;
/* rgb */ color: rgb(183, 62, 180);
/* oklch */ color: oklch(57.9% 0.205 328.9);

Tailwind

colors: {
  custom: {
    50: '#d07dcb',
    500: '#b73eb4',
    950: '#000000',
  },
}

SCSS

$custom: #b73eb4;
$custom-light: #d07dcb;
$custom-dark: #000000;

JSON

{
  "hex": "#b73eb4",
  "rgb": {
    "r": 183,
    "g": 62,
    "b": 180
  },
  "hsl": {
    "h": 301.488,
    "s": 49.388,
    "l": 48.039
  },
  "oklch": {
    "l": 0.57862,
    "c": 0.20516,
    "h": 328.9
  },
  "luminance": 0.16808
}

Semantic roles & 50–950 ramp

primary

#B73EB4

secondary

#8AC68C

accent

#D9524F

background

#FDF8FC

surface

#FAEFF8

border

#D3CAD1

text

#140A13

muted

#837C82

Preview Lab

Preview with #B73EB4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →