#B73EA9#B73EA9

#B73EA9 is a mid, vivid purple. Relative luminance 0.164; OKLCH L 57.3% C 0.197 H 332.8°. Best body text is #FFFFFF at 4.91:1 contrast (WCAG AA passes).

Color values

HEX	#B73EA9
RGB	rgb(183, 62, 169)
HSL	hsl(307, 49%, 48%)
HSV	hsv(307, 66%, 72%)
CMYK	cmyk(0%, 66.1%, 7.7%, 28.2%)
CIE-LAB	lab(47.47, 60.75, -32.84)
CIE-LCH	lch(47.47, 69.06, 331.60°)
OKLab	oklab(57.28% 0.1748 -0.0899)
OKLCH	oklch(57.28% 0.197 332.8)
XYZ	xyz(28.4126, 16.3793, 39.1935)
Luminance	0.1638 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B73EA9 #3EB74C

analogous

#883EB7 #B73EA9 #B73E6C

triadic

#B73EA9 #A9B73E #3EA9B7

tetradic

#B73EA9 #B7883E #3EB74C #3E6CB7

square

#B73EA9 #B7883E #3EB74C #3E6CB7

split-complementary

#B73EA9 #6CB73E #3EB788

monochromatic

#5C1F55 #892F7F #B73EA9 #CB67C0 #DB94D3

Accessibility & contrast

On white

4.91

#B73EA9 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.28

#B73EA9 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B73EA9

4.91:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B73EA9	#FFFFFF	#000000	##FFFFFF
##B73EA9	1.00	4.91	4.28	4.91
#FFFFFF	4.91	1.00	21.00	1.00
#000000	4.28	21.00	1.00	21.00
##FFFFFF	4.91	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3965AC

Deuteranopia (green-blind)

#6377A6

Tritanopia (blue-blind)

#BF496E

Achromatopsia (no color)

#717171

Design tokens & code

CSS

--color: #b73ea9;
/* rgb */ color: rgb(183, 62, 169);
/* oklch */ color: oklch(57.3% 0.197 332.8);

Tailwind

colors: {
  custom: {
    50: '#d07cc3',
    500: '#b73ea9',
    950: '#000000',
  },
}

SCSS

$custom: #b73ea9;
$custom-light: #d07cc3;
$custom-dark: #000000;

JSON

{
  "hex": "#b73ea9",
  "rgb": {
    "r": 183,
    "g": 62,
    "b": 169
  },
  "hsl": {
    "h": 306.942,
    "s": 49.388,
    "l": 48.039
  },
  "oklch": {
    "l": 0.57284,
    "c": 0.19655,
    "h": 332.8
  },
  "luminance": 0.16377
}

Semantic roles & 50–950 ramp

primary

#B73EA9

secondary

#8AC691

accent

#D95F4F

background

#FDF8FC

surface

#FAEFF8

border

#D3CAD1

text

#140A12

muted

#837C81

Preview Lab

Preview with #B73EA9

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →