#B73EA3#B73EA3

#B73EA3 is a mid, vivid purple. Relative luminance 0.162; OKLCH L 57.0% C 0.192 H 335.0°. Best body text is #FFFFFF at 4.96:1 contrast (WCAG AA passes).

Color values

HEX	#B73EA3
RGB	rgb(183, 62, 163)
HSL	hsl(310, 49%, 48%)
HSV	hsv(310, 66%, 72%)
CMYK	cmyk(0%, 66.1%, 10.9%, 28.2%)
CIE-LAB	lab(47.18, 59.81, -29.74)
CIE-LCH	lch(47.18, 66.79, 333.56°)
OKLab	oklab(56.98% 0.1741 -0.0811)
OKLCH	oklch(56.98% 0.192 335)
XYZ	xyz(27.8622, 16.1592, 36.2948)
Luminance	0.1616 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B73EA3 #3EB752

analogous

#8E3EB7 #B73EA3 #B73E67

triadic

#B73EA3 #A3B73E #3EA3B7

tetradic

#B73EA3 #B78E3E #3EB752 #3E67B7

square

#B73EA3 #B78E3E #3EB752 #3E67B7

split-complementary

#B73EA3 #67B73E #3EB78E

monochromatic

#5C1F52 #892F7A #B73EA3 #CB67BB #DB94CF

Accessibility & contrast

On white

4.96

#B73EA3 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.23

#B73EA3 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B73EA3

4.96:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B73EA3	#FFFFFF	#000000	##FFFFFF
##B73EA3	1.00	4.96	4.23	4.96
#FFFFFF	4.96	1.00	21.00	1.00
#000000	4.23	21.00	1.00	21.00
##FFFFFF	4.96	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3E64A6

Deuteranopia (green-blind)

#6676A0

Tritanopia (blue-blind)

#C0466B

Achromatopsia (no color)

#707070

Design tokens & code

CSS

--color: #b73ea3;
/* rgb */ color: rgb(183, 62, 163);
/* oklch */ color: oklch(57.0% 0.192 335.0);

Tailwind

colors: {
  custom: {
    50: '#d07cbe',
    500: '#b73ea3',
    950: '#000000',
  },
}

SCSS

$custom: #b73ea3;
$custom-light: #d07cbe;
$custom-dark: #000000;

JSON

{
  "hex": "#b73ea3",
  "rgb": {
    "r": 183,
    "g": 62,
    "b": 163
  },
  "hsl": {
    "h": 309.917,
    "s": 49.388,
    "l": 48.039
  },
  "oklch": {
    "l": 0.56984,
    "c": 0.19204,
    "h": 335
  },
  "luminance": 0.16157
}

Semantic roles & 50–950 ramp

primary

#B73EA3

secondary

#8AC694

accent

#D9664F

background

#FDF7FB

surface

#FAEEF7

border

#D3C9D0

text

#140A12

muted

#837C81

Preview Lab

Preview with #B73EA3

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →