#B73E4C#B73E4C

#B73E4C is a mid, vivid red. Relative luminance 0.140; OKLCH L 53.9% C 0.156 H 17.4°. Best body text is #FFFFFF at 5.52:1 contrast (WCAG AA passes).

Color values

HEX#B73E4C
RGBrgb(183, 62, 76)
HSLhsl(353, 49%, 48%)
HSVhsv(353, 66%, 72%)
CMYKcmyk(0%, 66.1%, 58.5%, 28.2%)
CIE-LABlab(44.29, 49.71, 18.94)
CIE-LCHlch(44.29, 53.20, 20.86°)
OKLaboklab(53.9% 0.1487 0.0466)
OKLCHoklch(53.9% 0.156 17.4)
XYZxyz(22.5577, 14.0374, 8.3577)
Luminance0.1403 (WCAG relative)
Temperaturewarm
Familyred

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#B73E4C #3EB7A9
analogous
#B73E88 #B73E4C #B76C3E
triadic
#B73E4C #4CB73E #3E4CB7
tetradic
#B73E4C #88B73E #3EB7A9 #6C3EB7
square
#B73E4C #88B73E #3EB7A9 #6C3EB7
split-complementary
#B73E4C #3EB76C #3E88B7
monochromatic
#5C1F26 #892F39 #B73E4C #CB6772 #DB949D

Accessibility & contrast

On white

5.52
#B73E4C on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.81
#B73E4C on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B73E4C
5.52:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##B73E4C#FFFFFF#000000##FFFFFF
##B73E4C1.005.523.815.52
#FFFFFF5.521.0021.001.00
#0000003.8121.001.0021.00
##FFFFFF5.521.0021.001.00

Color blindness preview

Protanopia (red-blind)
#5C594C
Deuteranopia (green-blind)
#7B7249
Tritanopia (blue-blind)
#C82544
Achromatopsia (no color)
#696969

Design tokens & code

CSS
--color: #b73e4c;
/* rgb */ color: rgb(183, 62, 76);
/* oklch */ color: oklch(53.9% 0.156 17.4);
Tailwind
colors: {
  custom: {
    50: '#d37a7d',
    500: '#b73e4c',
    950: '#000000',
  },
}
SCSS
$custom: #b73e4c;
$custom-light: #d37a7d;
$custom-dark: #000000;
JSON
{
  "hex": "#b73e4c",
  "rgb": {
    "r": 183,
    "g": 62,
    "b": 76
  },
  "hsl": {
    "h": 353.058,
    "s": 49.388,
    "l": 48.039
  },
  "oklch": {
    "l": 0.53902,
    "c": 0.1558,
    "h": 17.4
  },
  "luminance": 0.14034
}

Semantic roles & 50–950 ramp

primary
#B73E4C
secondary
#8AC6BF
accent
#D9C94F
background
#FDF7F7
surface
#FBEEEE
border
#D4C9C9
text
#150A09
muted
#837C7B

Preview Lab

Preview with #B73E4C

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#B73E4C Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva