#B73DAD#B73DAD

#B73DAD is a mid, highly saturated purple. Relative luminance 0.164; OKLCH L 57.4% C 0.201 H 331.3°. Best body text is #FFFFFF at 4.90:1 contrast (WCAG AA passes).

Color values

HEX	#B73DAD
RGB	rgb(183, 61, 173)
HSL	hsl(305, 50%, 48%)
HSV	hsv(305, 67%, 72%)
CMYK	cmyk(0%, 66.7%, 5.5%, 28.2%)
CIE-LAB	lab(47.53, 61.78, -35.11)
CIE-LCH	lch(47.53, 71.06, 330.39°)
OKLab	oklab(57.39% 0.1763 -0.0965)
OKLCH	oklch(57.39% 0.201 331.3)
XYZ	xyz(28.7400, 16.4241, 41.1835)
Luminance	0.1642 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B73DAD #3DB747

analogous

#843DB7 #B73DAD #B73D70

triadic

#B73DAD #ADB73D #3DADB7

tetradic

#B73DAD #B7843D #3DB747 #3D70B7

square

#B73DAD #B7843D #3DB747 #3D70B7

split-complementary

#B73DAD #70B73D #3DB784

monochromatic

#5B1E56 #892E82 #B73DAD #CC65C3 #DB93D5

Accessibility & contrast

On white

4.90

#B73DAD on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.28

#B73DAD on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B73DAD

4.90:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B73DAD	#FFFFFF	#000000	##FFFFFF
##B73DAD	1.00	4.90	4.28	4.90
#FFFFFF	4.90	1.00	21.00	1.00
#000000	4.28	21.00	1.00	21.00
##FFFFFF	4.90	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3566B0

Deuteranopia (green-blind)

#6177AA

Tritanopia (blue-blind)

#BE4A70

Achromatopsia (no color)

#717171

Design tokens & code

CSS

--color: #b73dad;
/* rgb */ color: rgb(183, 61, 173);
/* oklch */ color: oklch(57.4% 0.201 331.3);

Tailwind

colors: {
  custom: {
    50: '#d07cc6',
    500: '#b73dad',
    950: '#000000',
  },
}

SCSS

$custom: #b73dad;
$custom-light: #d07cc6;
$custom-dark: #000000;

JSON

{
  "hex": "#b73dad",
  "rgb": {
    "r": 183,
    "g": 61,
    "b": 173
  },
  "hsl": {
    "h": 304.918,
    "s": 50,
    "l": 47.843
  },
  "oklch": {
    "l": 0.5739,
    "c": 0.20092,
    "h": 331.3
  },
  "luminance": 0.16422
}

Semantic roles & 50–950 ramp

primary

#B73DAD

secondary

#89C68E

accent

#DA5A4E

background

#FDF7FC

surface

#FAEEF8

border

#D3C9D1

text

#140A13

muted

#837C82

Preview Lab

Preview with #B73DAD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →