#B73DA9#B73DA9

#B73DA9 is a mid, vivid purple. Relative luminance 0.163; OKLCH L 57.2% C 0.198 H 332.8°. Best body text is #FFFFFF at 4.94:1 contrast (WCAG AA passes).

Color values

HEX	#B73DA9
RGB	rgb(183, 61, 169)
HSL	hsl(307, 50%, 48%)
HSV	hsv(307, 67%, 72%)
CMYK	cmyk(0%, 66.7%, 7.7%, 28.2%)
CIE-LAB	lab(47.33, 61.14, -33.06)
CIE-LCH	lch(47.33, 69.50, 331.60°)
OKLab	oklab(57.18% 0.1759 -0.0906)
OKLCH	oklch(57.18% 0.198 332.8)
XYZ	xyz(28.3587, 16.2716, 39.1755)
Luminance	0.1627 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B73DA9 #3DB74B

analogous

#883DB7 #B73DA9 #B73D6C

triadic

#B73DA9 #A9B73D #3DA9B7

tetradic

#B73DA9 #B7883D #3DB74B #3D6CB7

square

#B73DA9 #B7883D #3DB74B #3D6CB7

split-complementary

#B73DA9 #6CB73D #3DB788

monochromatic

#5B1E54 #892E7F #B73DA9 #CC65C0 #DB93D3

Accessibility & contrast

On white

4.94

#B73DA9 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.25

#B73DA9 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B73DA9

4.94:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B73DA9	#FFFFFF	#000000	##FFFFFF
##B73DA9	1.00	4.94	4.25	4.94
#FFFFFF	4.94	1.00	21.00	1.00
#000000	4.25	21.00	1.00	21.00
##FFFFFF	4.94	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3865AC

Deuteranopia (green-blind)

#6377A6

Tritanopia (blue-blind)

#BF486E

Achromatopsia (no color)

#707070

Design tokens & code

CSS

--color: #b73da9;
/* rgb */ color: rgb(183, 61, 169);
/* oklch */ color: oklch(57.2% 0.198 332.8);

Tailwind

colors: {
  custom: {
    50: '#d07cc3',
    500: '#b73da9',
    950: '#000000',
  },
}

SCSS

$custom: #b73da9;
$custom-light: #d07cc3;
$custom-dark: #000000;

JSON

{
  "hex": "#b73da9",
  "rgb": {
    "r": 183,
    "g": 61,
    "b": 169
  },
  "hsl": {
    "h": 306.885,
    "s": 50,
    "l": 47.843
  },
  "oklch": {
    "l": 0.57183,
    "c": 0.19785,
    "h": 332.8
  },
  "luminance": 0.16269
}

Semantic roles & 50–950 ramp

primary

#B73DA9

secondary

#89C690

accent

#DA5E4E

background

#FDF7FC

surface

#FAEEF8

border

#D3C9D1

text

#140A12

muted

#837C81

Preview Lab

Preview with #B73DA9

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →