#B73DA8#B73DA8

#B73DA8 is a mid, vivid purple. Relative luminance 0.162; OKLCH L 57.1% C 0.197 H 333.1°. Best body text is #FFFFFF at 4.95:1 contrast (WCAG AA passes).

Color values

HEX	#B73DA8
RGB	rgb(183, 61, 168)
HSL	hsl(307, 50%, 48%)
HSV	hsv(307, 67%, 72%)
CMYK	cmyk(0%, 66.7%, 8.2%, 28.2%)
CIE-LAB	lab(47.28, 60.98, -32.55)
CIE-LCH	lch(47.28, 69.12, 331.91°)
OKLab	oklab(57.13% 0.1758 -0.0891)
OKLCH	oklch(57.13% 0.197 333.1)
XYZ	xyz(28.2652, 16.2342, 38.6830)
Luminance	0.1623 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B73DA8 #3DB74C

analogous

#893DB7 #B73DA8 #B73D6B

triadic

#B73DA8 #A8B73D #3DA8B7

tetradic

#B73DA8 #B7893D #3DB74C #3D6BB7

square

#B73DA8 #B7893D #3DB74C #3D6BB7

split-complementary

#B73DA8 #6BB73D #3DB789

monochromatic

#5B1E54 #892E7E #B73DA8 #CC65BF #DB93D2

Accessibility & contrast

On white

4.95

#B73DA8 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.25

#B73DA8 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B73DA8

4.95:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B73DA8	#FFFFFF	#000000	##FFFFFF
##B73DA8	1.00	4.95	4.25	4.95
#FFFFFF	4.95	1.00	21.00	1.00
#000000	4.25	21.00	1.00	21.00
##FFFFFF	4.95	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3965AB

Deuteranopia (green-blind)

#6376A5

Tritanopia (blue-blind)

#BF486D

Achromatopsia (no color)

#707070

Design tokens & code

CSS

--color: #b73da8;
/* rgb */ color: rgb(183, 61, 168);
/* oklch */ color: oklch(57.1% 0.197 333.1);

Tailwind

colors: {
  custom: {
    50: '#d07cc2',
    500: '#b73da8',
    950: '#000000',
  },
}

SCSS

$custom: #b73da8;
$custom-light: #d07cc2;
$custom-dark: #000000;

JSON

{
  "hex": "#b73da8",
  "rgb": {
    "r": 183,
    "g": 61,
    "b": 168
  },
  "hsl": {
    "h": 307.377,
    "s": 50,
    "l": 47.843
  },
  "oklch": {
    "l": 0.57132,
    "c": 0.19709,
    "h": 333.1
  },
  "luminance": 0.16232
}

Semantic roles & 50–950 ramp

primary

#B73DA8

secondary

#89C691

accent

#DA5F4E

background

#FDF7FB

surface

#FAEEF7

border

#D3C9D0

text

#140A12

muted

#837C81

Preview Lab

Preview with #B73DA8

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →