#B73DA7#B73DA7

#B73DA7 is a mid, vivid purple. Relative luminance 0.162; OKLCH L 57.1% C 0.196 H 333.5°. Best body text is #FFFFFF at 4.95:1 contrast (WCAG AA passes).

Color values

HEX	#B73DA7
RGB	rgb(183, 61, 167)
HSL	hsl(308, 50%, 48%)
HSV	hsv(308, 67%, 72%)
CMYK	cmyk(0%, 66.7%, 8.7%, 28.2%)
CIE-LAB	lab(47.23, 60.82, -32.03)
CIE-LCH	lch(47.23, 68.74, 332.23°)
OKLab	oklab(57.08% 0.1757 -0.0876)
OKLCH	oklch(57.08% 0.196 333.5)
XYZ	xyz(28.1724, 16.1971, 38.1943)
Luminance	0.1620 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B73DA7 #3DB74D

analogous

#8A3DB7 #B73DA7 #B73D6A

triadic

#B73DA7 #A7B73D #3DA7B7

tetradic

#B73DA7 #B78A3D #3DB74D #3D6AB7

square

#B73DA7 #B78A3D #3DB74D #3D6AB7

split-complementary

#B73DA7 #6AB73D #3DB78A

monochromatic

#5B1E53 #892E7D #B73DA7 #CC65BE #DB93D2

Accessibility & contrast

On white

4.95

#B73DA7 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.24

#B73DA7 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B73DA7

4.95:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B73DA7	#FFFFFF	#000000	##FFFFFF
##B73DA7	1.00	4.95	4.24	4.95
#FFFFFF	4.95	1.00	21.00	1.00
#000000	4.24	21.00	1.00	21.00
##FFFFFF	4.95	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3A65AA

Deuteranopia (green-blind)

#6376A4

Tritanopia (blue-blind)

#BF476D

Achromatopsia (no color)

#707070

Design tokens & code

CSS

--color: #b73da7;
/* rgb */ color: rgb(183, 61, 167);
/* oklch */ color: oklch(57.1% 0.196 333.5);

Tailwind

colors: {
  custom: {
    50: '#d07cc1',
    500: '#b73da7',
    950: '#000000',
  },
}

SCSS

$custom: #b73da7;
$custom-light: #d07cc1;
$custom-dark: #000000;

JSON

{
  "hex": "#b73da7",
  "rgb": {
    "r": 183,
    "g": 61,
    "b": 167
  },
  "hsl": {
    "h": 307.869,
    "s": 50,
    "l": 47.843
  },
  "oklch": {
    "l": 0.57081,
    "c": 0.19634,
    "h": 333.5
  },
  "luminance": 0.16195
}

Semantic roles & 50–950 ramp

primary

#B73DA7

secondary

#89C691

accent

#DA614E

background

#FDF7FB

surface

#FAEEF7

border

#D3C9D0

text

#140A12

muted

#837C81

Preview Lab

Preview with #B73DA7

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →