#B73DA4#B73DA4

#B73DA4 is a mid, vivid purple. Relative luminance 0.161; OKLCH L 56.9% C 0.194 H 334.6°. Best body text is #FFFFFF at 4.98:1 contrast (WCAG AA passes).

Color values

HEX	#B73DA4
RGB	rgb(183, 61, 164)
HSL	hsl(309, 50%, 48%)
HSV	hsv(309, 67%, 72%)
CMYK	cmyk(0%, 66.7%, 10.4%, 28.2%)
CIE-LAB	lab(47.09, 60.35, -30.48)
CIE-LCH	lch(47.09, 67.61, 333.21°)
OKLab	oklab(56.93% 0.1754 -0.0832)
OKLCH	oklch(56.93% 0.194 334.6)
XYZ	xyz(27.8983, 16.0874, 36.7506)
Luminance	0.1608 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B73DA4 #3DB750

analogous

#8D3DB7 #B73DA4 #B73D67

triadic

#B73DA4 #A4B73D #3DA4B7

tetradic

#B73DA4 #B78D3D #3DB750 #3D67B7

square

#B73DA4 #B78D3D #3DB750 #3D67B7

split-complementary

#B73DA4 #67B73D #3DB78D

monochromatic

#5B1E52 #892E7B #B73DA4 #CC65BC #DB93D0

Accessibility & contrast

On white

4.98

#B73DA4 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.22

#B73DA4 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B73DA4

4.98:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B73DA4	#FFFFFF	#000000	##FFFFFF
##B73DA4	1.00	4.98	4.22	4.98
#FFFFFF	4.98	1.00	21.00	1.00
#000000	4.22	21.00	1.00	21.00
##FFFFFF	4.98	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3C64A7

Deuteranopia (green-blind)

#6576A1

Tritanopia (blue-blind)

#C0466B

Achromatopsia (no color)

#707070

Design tokens & code

CSS

--color: #b73da4;
/* rgb */ color: rgb(183, 61, 164);
/* oklch */ color: oklch(56.9% 0.194 334.6);

Tailwind

colors: {
  custom: {
    50: '#d07cbf',
    500: '#b73da4',
    950: '#000000',
  },
}

SCSS

$custom: #b73da4;
$custom-light: #d07cbf;
$custom-dark: #000000;

JSON

{
  "hex": "#b73da4",
  "rgb": {
    "r": 183,
    "g": 61,
    "b": 164
  },
  "hsl": {
    "h": 309.344,
    "s": 50,
    "l": 47.843
  },
  "oklch": {
    "l": 0.56931,
    "c": 0.19409,
    "h": 334.6
  },
  "luminance": 0.16085
}

Semantic roles & 50–950 ramp

primary

#B73DA4

secondary

#89C693

accent

#DA644E

background

#FDF7FB

surface

#FAEEF7

border

#D3C9D0

text

#140A12

muted

#837C81

Preview Lab

Preview with #B73DA4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →