#B73DA3#B73DA3

#B73DA3 is a mid, vivid purple. Relative luminance 0.160; OKLCH L 56.9% C 0.193 H 335.0°. Best body text is #FFFFFF at 4.99:1 contrast (WCAG AA passes).

Color values

HEX	#B73DA3
RGB	rgb(183, 61, 163)
HSL	hsl(310, 50%, 48%)
HSV	hsv(310, 67%, 72%)
CMYK	cmyk(0%, 66.7%, 10.9%, 28.2%)
CIE-LAB	lab(47.04, 60.20, -29.96)
CIE-LCH	lch(47.04, 67.24, 333.54°)
OKLab	oklab(56.88% 0.1753 -0.0817)
OKLCH	oklch(56.88% 0.193 335)
XYZ	xyz(27.8083, 16.0514, 36.2769)
Luminance	0.1605 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B73DA3 #3DB751

analogous

#8E3DB7 #B73DA3 #B73D66

triadic

#B73DA3 #A3B73D #3DA3B7

tetradic

#B73DA3 #B78E3D #3DB751 #3D66B7

square

#B73DA3 #B78E3D #3DB751 #3D66B7

split-complementary

#B73DA3 #66B73D #3DB78E

monochromatic

#5B1E51 #892E7A #B73DA3 #CC65BB #DB93CF

Accessibility & contrast

On white

4.99

#B73DA3 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.21

#B73DA3 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B73DA3

4.99:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B73DA3	#FFFFFF	#000000	##FFFFFF
##B73DA3	1.00	4.99	4.21	4.99
#FFFFFF	4.99	1.00	21.00	1.00
#000000	4.21	21.00	1.00	21.00
##FFFFFF	4.99	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3D64A6

Deuteranopia (green-blind)

#6576A0

Tritanopia (blue-blind)

#C0456B

Achromatopsia (no color)

#707070

Design tokens & code

CSS

--color: #b73da3;
/* rgb */ color: rgb(183, 61, 163);
/* oklch */ color: oklch(56.9% 0.193 335.0);

Tailwind

colors: {
  custom: {
    50: '#d07cbe',
    500: '#b73da3',
    950: '#000000',
  },
}

SCSS

$custom: #b73da3;
$custom-light: #d07cbe;
$custom-dark: #000000;

JSON

{
  "hex": "#b73da3",
  "rgb": {
    "r": 183,
    "g": 61,
    "b": 163
  },
  "hsl": {
    "h": 309.836,
    "s": 50,
    "l": 47.843
  },
  "oklch": {
    "l": 0.56881,
    "c": 0.19335,
    "h": 335
  },
  "luminance": 0.16049
}

Semantic roles & 50–950 ramp

primary

#B73DA3

secondary

#89C693

accent

#DA654E

background

#FDF7FB

surface

#FAEEF7

border

#D3C9D0

text

#140A12

muted

#837C81

Preview Lab

Preview with #B73DA3

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →