#B73D78#B73D78

#B73D78 is a mid, vivid pink. Relative luminance 0.148; OKLCH L 55.0% C 0.167 H 354.2°. Best body text is #FFFFFF at 5.31:1 contrast (WCAG AA passes).

Color values

HEX	#B73D78
RGB	rgb(183, 61, 120)
HSL	hsl(331, 50%, 48%)
HSV	hsv(331, 67%, 72%)
CMYK	cmyk(0%, 66.7%, 34.4%, 28.2%)
CIE-LAB	lab(45.31, 54.33, -6.68)
CIE-LCH	lch(45.31, 54.74, 352.99°)
OKLab	oklab(55.05% 0.166 -0.017)
OKLCH	oklch(55.05% 0.167 354.2)
XYZ	xyz(24.5887, 14.7636, 19.3204)
Luminance	0.1476 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B73D78 #3DB77C

analogous

#B73DB5 #B73D78 #B73F3D

triadic

#B73D78 #78B73D #3D78B7

tetradic

#B73D78 #B5B73D #3DB77C #3F3DB7

square

#B73D78 #B5B73D #3DB77C #3F3DB7

split-complementary

#B73D78 #3DB73F #3DB5B7

monochromatic

#5B1E3C #892E5A #B73D78 #CC6597 #DB93B6

Accessibility & contrast

On white

5.31

#B73D78 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.95

#B73D78 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B73D78

5.31:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B73D78	#FFFFFF	#000000	##FFFFFF
##B73D78	1.00	5.31	3.95	5.31
#FFFFFF	5.31	1.00	21.00	1.00
#000000	3.95	21.00	1.00	21.00
##FFFFFF	5.31	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#515D7A

Deuteranopia (green-blind)

#737375

Tritanopia (blue-blind)

#C53455

Achromatopsia (no color)

#6B6B6B

Design tokens & code

CSS

--color: #b73d78;
/* rgb */ color: rgb(183, 61, 120);
/* oklch */ color: oklch(55.0% 0.167 354.2);

Tailwind

colors: {
  custom: {
    50: '#d17b9f',
    500: '#b73d78',
    950: '#000000',
  },
}

SCSS

$custom: #b73d78;
$custom-light: #d17b9f;
$custom-dark: #000000;

JSON

{
  "hex": "#b73d78",
  "rgb": {
    "r": 183,
    "g": 61,
    "b": 120
  },
  "hsl": {
    "h": 330.984,
    "s": 50,
    "l": 47.843
  },
  "oklch": {
    "l": 0.55045,
    "c": 0.1669,
    "h": 354.2
  },
  "luminance": 0.14761
}

Semantic roles & 50–950 ramp

primary

#B73D78

secondary

#89C6A9

accent

#DA964E

background

#FDF7F9

surface

#FAEEF2

border

#D3C9CC

text

#150A0E

muted

#837C7E

Preview Lab

Preview with #B73D78

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →