#B73D49#B73D49

#B73D49 is a mid, vivid red. Relative luminance 0.139; OKLCH L 53.7% C 0.157 H 18.6°. Best body text is #FFFFFF at 5.56:1 contrast (WCAG AA passes).

Color values

HEX	#B73D49
RGB	rgb(183, 61, 73)
HSL	hsl(354, 50%, 48%)
HSV	hsv(354, 67%, 72%)
CMYK	cmyk(0%, 66.7%, 60.1%, 28.2%)
CIE-LAB	lab(44.07, 49.92, 20.50)
CIE-LCH	lch(44.07, 53.96, 22.33°)
OKLab	oklab(53.72% 0.1488 0.05)
OKLCH	oklch(53.72% 0.157 18.6)
XYZ	xyz(22.4019, 13.8889, 7.8032)
Luminance	0.1389 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B73D49 #3DB7AB

analogous

#B73D86 #B73D49 #B76E3D

triadic

#B73D49 #49B73D #3D49B7

tetradic

#B73D49 #86B73D #3DB7AB #6E3DB7

square

#B73D49 #86B73D #3DB7AB #6E3DB7

split-complementary

#B73D49 #3DB76E #3D86B7

monochromatic

#5B1E24 #892E37 #B73D49 #CC656F #DB939A

Accessibility & contrast

On white

5.56

#B73D49 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.78

#B73D49 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B73D49

5.56:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B73D49	#FFFFFF	#000000	##FFFFFF
##B73D49	1.00	5.56	3.78	5.56
#FFFFFF	5.56	1.00	21.00	1.00
#000000	3.78	21.00	1.00	21.00
##FFFFFF	5.56	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5C5849

Deuteranopia (green-blind)

#7B7246

Tritanopia (blue-blind)

#C82242

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #b73d49;
/* rgb */ color: rgb(183, 61, 73);
/* oklch */ color: oklch(53.7% 0.157 18.6);

Tailwind

colors: {
  custom: {
    50: '#d37a7b',
    500: '#b73d49',
    950: '#000000',
  },
}

SCSS

$custom: #b73d49;
$custom-light: #d37a7b;
$custom-dark: #000000;

JSON

{
  "hex": "#b73d49",
  "rgb": {
    "r": 183,
    "g": 61,
    "b": 73
  },
  "hsl": {
    "h": 354.098,
    "s": 50,
    "l": 47.843
  },
  "oklch": {
    "l": 0.53724,
    "c": 0.15699,
    "h": 18.6
  },
  "luminance": 0.13886
}

Semantic roles & 50–950 ramp

primary

#B73D49

secondary

#89C6C0

accent

#DACC4E

background

#FDF7F7

surface

#FBEEED

border

#D4C9C8

text

#150A09

muted

#837C7B

Preview Lab

Preview with #B73D49

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →