#B73D41#B73D41
#B73D41 is a mid, vivid red. Relative luminance 0.138; OKLCH L 53.6% C 0.158 H 22.4°. Best body text is #FFFFFF at 5.59:1 contrast (WCAG AA passes).
Color values
| HEX | #B73D41 |
|---|---|
| RGB | rgb(183, 61, 65) |
| HSL | hsl(358, 50%, 48%) |
| HSV | hsv(358, 67%, 72%) |
| CMYK | cmyk(0%, 66.7%, 64.5%, 28.2%) |
| CIE-LAB | lab(43.93, 49.39, 25.18) |
| CIE-LCH | lch(43.93, 55.44, 27.01°) |
| OKLab | oklab(53.57% 0.1457 0.06) |
| OKLCH | oklch(53.57% 0.158 22.4) |
| XYZ | xyz(22.1535, 13.7895, 6.4951) |
| Luminance | 0.1379 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Dull Red
#BB3F3F
ΔE00 1.60
Dusty Red
#B9484E
ΔE00 3.18
Reddish
#C44240
ΔE00 3.67
Cardinal
#C41E3A
ΔE00 4.07
Cherry (survey)
#CF0234
ΔE00 5.47
Lipstick Red
#C0022F
ΔE00 5.57
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#B73D41 #3DB7B3
analogous
#B73D7E #B73D41 #B7763D
triadic
#B73D41 #41B73D #3D41B7
tetradic
#B73D41 #7EB73D #3DB7B3 #763DB7
square
#B73D41 #7EB73D #3DB7B3 #763DB7
split-complementary
#B73D41 #3DB776 #3D7EB7
monochromatic
#5B1E20 #892E31 #B73D41 #CC6569 #DB9396
Accessibility & contrast
On white
5.59
#B73D41 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.76
#B73D41 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #B73D41
5.59:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##B73D41 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##B73D41 | 1.00 | 5.59 | 3.76 | 5.59 |
| #FFFFFF | 5.59 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.76 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.59 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#5D5740
Deuteranopia (green-blind)
#7C713E
Tritanopia (blue-blind)
#C92040
Achromatopsia (no color)
#686868
Design tokens & code
CSS
--color: #b73d41; /* rgb */ color: rgb(183, 61, 65); /* oklch */ color: oklch(53.6% 0.158 22.4);
Tailwind
colors: {
custom: {
50: '#d37975',
500: '#b73d41',
950: '#000000',
},
}SCSS
$custom: #b73d41; $custom-light: #d37975; $custom-dark: #000000;
JSON
{
"hex": "#b73d41",
"rgb": {
"r": 183,
"g": 61,
"b": 65
},
"hsl": {
"h": 358.033,
"s": 50,
"l": 47.843
},
"oklch": {
"l": 0.5357,
"c": 0.15751,
"h": 22.4
},
"luminance": 0.13786
}Semantic roles & 50–950 ramp
primary
#B73D41
secondary
#89C6C4
accent
#DAD54E
background
#FDF7F7
surface
#FBEEED
border
#D4C9C8
text
#150A08
muted
#837C7B